This best-selling book continues to present a brief “no-nonsense ” approach to the fundamentals of business that spans the range of all functional areas— management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.
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This is the book Intro to Business professors have been asking for...a brief, 4-color, affordable paperback with clear content, complete pedagogy and outstanding ancillary package. Instructors will now have time to cover all the topics or the opportunity to use additional support materials. This NEW text was written to cover precisely the "essential" topics for introduction to business. For example, Chapter 1, presents business concepts to the students. Chapter 3, introduces the ideas of conducting business in an ethical manner and how this effects interaction with customers, employees, shareholders and the environment. Chapter 4, discusses the global aspects of business. Chapter 5 explores management topics. Chapter 10 combines two fundamental areas of business, producing goods and services. Chapter 11 discusses how firms are striving to improve quality. Accounting and systems are covered expertly in Chapter 12. Marketing concepts begin in Chapter 13. Financial aspects are introduced in Chapter 16, Understanding Money and Banking.From the Back Cover:
Key Benefit: A brief 4-color, affordable paperback with clear content, complete pedagogy and an outstanding, ancillary package, this new, briefer second edition continues to provide the “essentials” of business, but also includes more updated, current examples and references. Key Topics: Covers the legal, ethical and global issues of business today. Explores the management and human resource skills necessary to good employee relations. Other topics include accounting and information systems; the marketing aspects of producing goods and services; and the financial aspects of the banking, security, and investment community.
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Book Description Prentice Hall, 2008. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Part I: The Contemporary Business World Chapter 1: The U.S. Business Environment Chapter 2: Business Ethics and Social Responsibility Chapter 3: Entrepreneurship, New Ventures, and Business Ownership Chapter 4: The Global Context of Business Part II: The Business of Managing Chapter 5: Business Management Chapter 6: Organizing the Business Chapter 7: Operations Management and Quality Part III: People in Organizations Chapter 8: Employee Behavior and Motivation Chapter 9: Leadership and Decision Making Chapter 10: Human Resource Management and Labor Relations Part IV: Principles of Marketing Chapter 11: Marketing Processes and Consumer Behavior Chapter 12: Pricing, Distributing, and Promoting Products Part V: Managing Information Chapter 13: Information Technology for Business Chapter 14: The Role of Accountants and Accounting Information Part VI: Financial Issues Chapter 15: Money and Banking Chapter 16: Managing Finances Appendices Appendix I: Risk Management Appendix II: The Legal Context of Business Appendix III: Managing Your Personal Finances Notes, Sources, and Credits Glindex. Bookseller Inventory # ABE_book_new_0136070760
Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0136070760 New Condition. Bookseller Inventory # SKUNEW1.69445
Book Description Prentice Hall, 2008. Paperback. Book Condition: New. Bookseller Inventory # P110136070760