9780136079415

Principles of Marketing (13th Edition)

Kotler, Philip; Armstrong, Gary

ISBN 10: 0136079415 / 0-13-607941-5
ISBN 13: 9780136079415
Publisher: Prentice Hall
Publication Date: 2009
Binding: Hardcover
Editorial Reviews:
Synopsis:
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.
Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing--global marketing, ethics, competitive advantage
  Today’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.


 

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Principles of Marketing: A South Asian Perspective, 13e (ISBN: 0136079415 / 0-13-607941-5)
Kotler, Philip;Armstrong, Gary
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Principles of Marketing (13th Edition) (ISBN: 0136079415 / 0-13-607941-5)
Kotler, Philip;Armstrong, Gary
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ISBN 13: 9780136079415
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Principles of Marketing (13th Edition) (ISBN: 0136079415 / 0-13-607941-5)
Kotler, Philip;Armstrong, Gary
ISBN 10: 0136079415
ISBN 13: 9780136079415
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PRINCIPLES OF MARKETING 13ED (ISBN: 9780136079415)
Kotler, Philip;Armstrong, Gary
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ISBN 13: 9780136079415
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Principles of Marketing (ISBN: 9780136079415)
Kotler, Philip;Armstrong, Gary
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Kotler, Philip;Armstrong, Gary
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Kotler, Philip;Armstrong, Gary
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Principles of Marketing (13th Edition) (ISBN: 0136079415 / 0-13-607941-5)
Kotler, Philip;Armstrong, Gary
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Kotler, Philip;Armstrong, Gary
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Kotler, Philip;Armstrong, Gary
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Book Description: Prentice Hall, 2009. Hardcover. Book Condition: New. *INSTRUCTOR'S EDITION* Same as student edition (page for page identical content)* Ships same day with tracking number. Bookseller Inventory # mon0000027015

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