Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.
Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing--global marketing, ethics, competitive advantage
Today’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.
"synopsis" may belong to another edition of this title.
Book Description Paperback. Book Condition: New. Softcover Book, Condition: New. 13th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. It is a A South Asian Perspective, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 397691
Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 14738
Book Description Prentice Hall. Hardcover. Book Condition: New. 0136079415 Brand New Book. Premium International Edition with Same Contents. Fast Delivery. Bookseller Inventory # INDSKT-9788131731017
Book Description Prentice Hall. Soft cover. Book Condition: New. International Edition. 0136079415 Brand New Book. Premium International Edition with Same Contents. Fast Delivery. Bookseller Inventory # INDSKT-9780137006694
Book Description Book Condition: Brand New. Softcover International Edition. Different ISBN, Same Content As US edition, Book Cover may be Different, English Language. Ship to PO Box address. Bookseller Inventory # USATX-123921
Book Description Book Condition: New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition.Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-190516-123921
Book Description Book Condition: Brand New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHAK123921
Book Description Prentice Hall. Hardcover. Book Condition: New. 0136079415 New Condition. Bookseller Inventory # NEW4.0055831
Book Description Prentice Hall, 2009. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0136079415
Book Description Prentice Hall, 2009. Hardcover. Book Condition: New. Bookseller Inventory # P110136079415