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9780136079415

Principles of Marketing (13th Edition)

Kotler, Philip; Armstrong, Gary

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Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.
Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing--global marketing, ethics, competitive advantage
  Today’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.

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Kotler, Philip; Armstrong, Gary Author
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Book Description Prentice Hall. Hardcover. Book Condition: New. 0136079415 This is An International Edition Book.Brand New Paperback. The content of the book is same as US Edition. The ISBN number and cover design may be different from the US edition. Access code or CD is not provided with the book, unless specified. There may be a label at the book saying ?Not for sale in US and Canada? This is printed at the book to discourage the student to buy an economic option. On the contrary the US Supreme court reserves the right to purchase international editions by the students. Fast shipping by USPS/UPS/DHL/FedEx. We may ship the books from multiple Locations austrelia, USA, UK and India. Bookseller Inventory # RER-IACO--01353

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