Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.
Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing--global marketing, ethics, competitive advantage
Today’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.
"synopsis" may belong to another edition of this title.
Book Description Prentice Hall, 2010. Hardcover. Book Condition: New. Instructor Edition: Same as student edition but has free copy markings. New Condition. SKU:9780136080725-1-0-12. Bookseller Inventory # 9780136080725-1-0-12
Book Description Prentice Hall. Hardcover. Book Condition: New. 0136079415 Brand New,Paperback,International Edition,Cover & ISBN may be different from US edition.Printed in English Language,Prompt shipping by USPS/UPS/DHL/Fedex. Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # CBI#SAD#F9657
Book Description Prentice Hall. Hardcover. Book Condition: New. 0136079415 Brand New,Paperback,International Edition,Cover & ISBN may be different from US edition.Printed in English Language,Prompt shipping by USPS/UPS/DHL/Fedex. Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # CBI#ACO#F26983
Book Description Prentice Hall. Hardcover. Book Condition: New. 0136079415 This is a Brand New Soft cover International Edition.We ship from multiple locations USA/India depending on the stock avalabile.Delivery time 6-10 working days via Standard Shipping,5-8 working days via Expedited Shipping.ISBN and Front cover may be different but contents and pictures are same as US edition. Low price edition/eastern economy edition may written on some books. Well packed for international delivery.Please note that all books are in English Language.If you have any queries regards to purchase please e-mail us.Customer Satisfaction Guaranteed. Bookseller Inventory # DWST-SDARTU-2073
Book Description Lebanon, Indiana, U.S.A.: Prentice Hall, 2009. Soft cover. Book Condition: New. Book Condition: Brand New. 13TH. Brand New !! International Edition ,Different ISBN and Front cover,have same content as US edition Excellent Quality with Shrink Wrap .English language.825. Bookseller Inventory # ABE-12739571552
Book Description Book Condition: Brand New. 13TH. This is an International Edition,Different ISBN And Front Cover,Have Same Content As US Edition Excellent Quality With Shrink Wrap . English Language . Perfect Condition. Please Contact us For Any Questions Regarding This Book.!!. Bookseller Inventory # MayTbz-12293
Book Description Paperback. Book Condition: Brand New. This is an International Edition.Cover & ISBN may be different from US edition but Contents are the same as US Edition.Ships To US, Canada, UK, Germany, Australia, Japan,Italy, France By DHL And Delivered In 5-9 Days. Bookseller Inventory # 11May-12380
Book Description Book Condition: New. Brand New. Softcover International Edition. Same contents as US edition. Ships SAME or NEXT business day. We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # 20150103-50853
Book Description Book Condition: New. Softcover Book, Condition: New. 13th Edition. [Please Read Carefully Before Buying] New, This Is An International Edition. Print In Black and White. It is a A South Asian Perspective, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 397691
Book Description Book Condition: New. New Softcover International Edition, Printed in Black and White, It is a A South Asian Perspective, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 14738