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Framework for Marketing Management: Integrated PharmaSim Simulation Experience (4th Edition)

Kotler, Philip; Keller, Kevin; Simulations, Interpretive Author

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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

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Kotler, Philip; Keller, Kevin; Simulations, Interpretive Author
Published by Prentice Hall
ISBN 10: 0136083447 ISBN 13: 9780136083443
New Paperback Quantity Available: 3
Murray Media

Book Description Prentice Hall. Paperback. Book Condition: New. Bookseller Inventory # P110136083447

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