Top Marketplace offers for ISBN

9780136083443

Framework for Marketing Management: Integrated PharmaSim Simulation Experience (4th Edition)

Kotler, Philip; Keller, Kevin; Simulations, Interpretive Author

Image Not Available

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Kotler, Philip; Keller, Kevin; Simulations, Interpretive Author
Published by Prentice Hall
ISBN 10: 0136083447 ISBN 13: 9780136083443
New Paperback Quantity Available: 3
Seller
Murray Media
(MIAMI SHORES, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Paperback. Book Condition: New. Bookseller Inventory # P110136083447

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 135.86
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds