Electronic Commerce 2010: A Managerial Perspective - Hardcover

Turban, Efraim; King, David; Lee, Jae; Liang, Ting-Peng; Turban, Deborrah C.

Hardcover

ISBN 10: 0136100368 ISBN 13: 9780136100362

Publisher: Pearson College Div, 2009

Synopsis

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks–all in the social-computing business environment. Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Consumer Behavior, Market Research, and Advertising; B2B E-Commerce; E-Supply Chains, Collaborative Commerce, and Corporate Portals; Innovative EC Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce; Mobile Computing and Commerce and Pervasive Computing; The Web 2.0 Environment and Social Networks; E-Commerce Fraud and Security; Electronic Commerce Payment Systems; Fulfilling E-Commerce Orders and Other EC Support Services; E-Commerce Strategy and Global EC; Economics and Justificat

About this edition

• Publisher: Pearson College Div
• Publication date: 2009
• ISBN 10: 0136100368
• ISBN 13: 9780136100362
• Binding: Hardcover
• Number of pages: 737