Marketing: An Introduction (10th Edition)

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9780136102434: Marketing: An Introduction (10th Edition)

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool. 

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Armstrong, Gary; Kotler, Philip
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ISBN 10: 0136102433 ISBN 13: 9780136102434
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Armstrong, Gary; Kotler, Philip
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Book Description PIE (PS), 2010. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![0017PSMarketingArmstrong]. Bookseller Inventory # 013610243300057

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Book Description Prentice Hall/ Pearson, Upper Saddle River, NJ, 2011. Softcover. Book Condition: New. 10th Edition. This book is in NEW CONDITION! May contain minor wear from storage. 541 pages. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Inventory No: 1561014658. Bookseller Inventory # 1561014658

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