This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
"synopsis" may belong to another edition of this title.
Book Description Prentice Hall, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # 0136102433
Book Description Prentice Hall, 2010. Paperback. Book Condition: New. 10. Bookseller Inventory # DADAX0136102433
Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0136102433 New Condition. Bookseller Inventory # NEW3.0055999
Book Description Paperback. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0136102433BNA
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801361024341.0
Book Description Prentice Hall, 2010. Paperback. Book Condition: New. Bookseller Inventory # P110136102433
Book Description Book Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB130864
Book Description Book Condition: New. New. US edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-010412-130864