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9780136102434

Marketing: An Introduction (10th Edition)

Armstrong, Gary; Kotler, Philip

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This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool. 

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Armstrong, Gary; Kotler, Philip Author
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