The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

4.05 avg rating
( 224 ratings by GoodReads )
 
9780136106814: The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing
shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
 
 

"synopsis" may belong to another edition of this title.

From the Back Cover:

KEY BENEFIT: The Strategy and Tactics of Pricingshows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.

KEY TOPICS: Strategic Pricing; Value Creation; Price Structure; Price and Value Communication; Pricing Policy; Price Level; Pricing Over the Product Life Cycle; Pricing Strategy Implementation; Costs; Financial Analysis; Competition; Measurement of Price Sensitivity; Ethics and the Law
 
MARKET: For those interested in learning about market pricing.
 

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Nagle, Thomas; Hogan, John; Zale, Joseph
Published by Routledge
ISBN 10: 0136106811 ISBN 13: 9780136106814
New Hardcover Quantity Available: > 20
International Edition
Seller
Bookish
(Erlanger, KY, U.S.A.)
Rating
[?]

Book Description Routledge. Hardcover. Book Condition: New. 0136106811 New Book. International Edition with great quality. Fast delivery is guaranteed!!. Bookseller Inventory # INDMRK-9789332536548

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 8.69
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Nagle, Thomas; Hogan, John; Zale, Joseph
Published by Routledge
ISBN 10: 0136106811 ISBN 13: 9780136106814
New Softcover Quantity Available: > 20
International Edition
Seller
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Routledge. Book Condition: New. 0136106811 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # U22_9789332536548

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.74
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Nagle, Thomas; Hogan, John; Zale, Joseph
ISBN 10: 0136106811 ISBN 13: 9780136106814
New Softcover Quantity Available: 15
International Edition
Seller
US_Superfast_Bookstore
(New Castle, DE, U.S.A.)
Rating
[?]

Book Description Book Condition: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # AU_9789332536548

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.74
Convert Currency

Add to Basket

Shipping: US$ 2.65
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Nagle, Thomas; Hogan, John; Zale, Joseph
ISBN 10: 0136106811 ISBN 13: 9780136106814
New Softcover Quantity Available: 10
International Edition
Seller
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABESTTND9231

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.60
Convert Currency

Add to Basket

Shipping: US$ 4.07
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Nagle, Thomas; Hogan, John; Zale, Joseph
ISBN 10: 0136106811 ISBN 13: 9780136106814
New Softcover Quantity Available: > 20
International Edition
Seller
GREAT BOOKS DEAL
(TALLAHASSEE, FL, U.S.A.)
Rating
[?]

Book Description Softcover. Book Condition: New. Brand New; Shrink Wrapped; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # GFI1428141

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.40
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Nagle, Thomas; Hogan, John; Zale, Joseph
ISBN 10: 0136106811 ISBN 13: 9780136106814
New Soft cover Quantity Available: > 20
International Edition
Seller
LOW COST_FAST SHIP
(Scottsdale, AZ, U.S.A.)
Rating
[?]

Book Description Soft cover. Book Condition: New. FAST 2 to 3 day Expedited Shipment Option - Brand NEW - International Edition - 5ed - SAME Contents as in US edition - SHRINKwrapped BOXpacked. Bookseller Inventory # T11

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.51
Convert Currency

Add to Basket

Shipping: US$ 5.99
Within U.S.A.
Destination, Rates & Speeds

7.

Nagle, Thomas; Hogan, John; Zale, Joseph
Published by Routledge, New Delhi
ISBN 10: 0136106811 ISBN 13: 9780136106814
New Soft cover Quantity Available: 19
Seller
Books in my Basket
(New Delhi, India)
Rating
[?]

Book Description Routledge, New Delhi. Soft cover. Book Condition: New. Fifth. 352pp. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategically rather than simply calculate pricing based on product and profit?in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in todays markets. Bookseller Inventory # 318212

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.90
Convert Currency

Add to Basket

Shipping: US$ 4.63
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Nagle, Thomas; Hogan, John; Zale, Joseph
ISBN 10: 0136106811 ISBN 13: 9780136106814
New Softcover Quantity Available: 20
International Edition
Seller
Book Deal
(Delhi, India)
Rating
[?]

Book Description Softcover. Book Condition: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Territorial restrictions may be printed on the book. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. 100% Customer satisfaction guaranteed!. . Bookseller Inventory # BD007174

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 21.49
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Nagle, Thomas; Hogan, John; Zale, Joseph
ISBN 10: 0136106811 ISBN 13: 9780136106814
New Paperback Quantity Available: 5
International Edition
Seller
PRIORITY BOOKS
(springfield, VA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Softcover Book, Condition: New. 5th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 352 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 380248

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.56
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

10.

Nagle, Thomas; Hogan, John; Zale, Joseph
ISBN 10: 0136106811 ISBN 13: 9780136106814
New Quantity Available: 5
International Edition
Seller
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # USAND-64510

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 21.81
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book