Essentials of Entrepreneurship and Small Business Management - Softcover

Scarborough, Norman M.

Softcover

ISBN 10: 0136109594 ISBN 13: 9780136109594

Publisher: Pearson College Div, 2010

Synopsis

This text provides the knowledge and tools readers need to launch a business so that it has the greatest chance for success.

The Foundations of Entrepreneurship; Inside the Entrepreneurial Mind: From Ideas to Reality; Designing a Competitive Business Model and Building a Solid Strategic Plan; Conducting a Feasibility Analysis and Crafting a Winning Business Plan; Forms of Business Ownership; Franchising and the Entrepreneur; Buying an Existing Business; Building a Powerful Marketing Plan; E-Commerce and the Entrepreneur; Pricing Strategies; Creating a Successful Financial Plan; Managing Cash Flow; Sources of Financing: Debt and Equity; Choosing the Right Location and Layout; Global Aspects of Entrepreneurship; Building a New Venture Team and Planning for the Next

For any person interested in owning, operating, and managing a small business. This text is also a useful reference for entrepreneurs and managers of small businesses.

About this edition

• Publisher: Pearson College Div
• Publication date: 2010
• ISBN 10: 0136109594
• ISBN 13: 9780136109594
• Binding: Paperback
• Edition number: 6
• Number of pages: 630