Consumer Behavior: Buying, Having, and Being - Hardcover
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizational and Household Decision Making; Income and Social Class; Ethnic, Racial, and Religious Subcultures; Age Subcultures; Cultural Influences on Consumer Behavior; Global Consumer Culture For marketing professionals who want to understand the latest trends in consumer behavior.
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- PublisherPearson College Div
- Publication date2010
- ISBN 10 0136110924
- ISBN 13 9780136110927
- BindingHardcover
- Number of pages654
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior
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