Public Relations Writing With Infotrac: Form and StyleNewsom, Doug;Carrell, Bob
9780136138112
The Practice of Public Relations
Fraser P. Seitel
ISBN 10: 013613811X / 0-13-613811-X
ISBN 13: 9780136138112
Publisher: Prentice Hall
Publication Date: 1998
Binding: Hardcover
ISBN 13: 9780136138112
Publisher: Prentice Hall
Publication Date: 1998
Binding: Hardcover
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Synopsis:
This book emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new, and there is one "A Question of Ethics" case problem per chapter.
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