Effective Small Business Management: An Entrepreneural Approach - Hardcover

Scarborough, Norman M.; Wilson, Douglas L.; Zimmerer, Thomas W.

Hardcover

ISBN 10: 0136152708 ISBN 13: 9780136152705

Publisher: Pearson College Div, 2008

Synopsis

This book provides you a pathway to launching a new, small business successfully.

The edition provides information on the right way to launch and mange a small business with the staying power to succeed and grow.

This book is for the new venture entrepreneur who wants to explore the possibilities, the challenges, and the rewards of owing a business.

About this title

From the Publisher:

This text offers practical, hands-on advice for all areas of concern to the small business student -- e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation.

From the Back Cover:

Exceptionally practical, this best-selling book teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way -- and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. Describes the key components of a business plan; provides step-by-step details on how to build one (including marketing and financial considerations); presents a sample plan; and shows how to put the business plan to work and how to secure funding. Explains how to use marketing and technology to gain a competitive edge -- including the World Wide Web and its application as a business tool. Discusses the importance of location and layout; techniques for enhancing profitability; how to manage people; the legal aspects of small business (including succession, ethics, and government regulation); global business opportunities; and trends shaping the business environment beyond 2000. Provides comprehensive cases and an abundance of real-world examples. For anyone interested in starting, managing, and growing a small business.

About this edition

• Publisher: Pearson College Div
• Publication date: 2008
• ISBN 10: 0136152708
• ISBN 13: 9780136152705
• Binding: Hardcover
• Number of pages: 912