9780137142262

The Truth About What Customers Want

Solomon, Michael R.

ISBN 10: 0137142269 / 0-13-714226-9
ISBN 13: 9780137142262
Publisher: FT Press
Publication Date: 2008
Binding: Softcover
Editorial Reviews for this title:
Synopsis:

Customers demystified! How you can move them to buy...buy more...and keep on buying!

  • The truth about what customers really want, think, and feel
  • The truth about keeping current customers happy–and loyal
  • The truth about the newest trends and advances in consumer behavior

 

Simply the best thinking

THE TRUTH AND NOTHING BUT THE TRUTH

 

This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers

 

“Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.”

Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker

 


Editorial reviews may belong to another edition of this title.
 

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The Truth About What Customers Want (ISBN: 0137142269 / 0-13-714226-9)
Solomon, Michael R.
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The Truth About What Customers Want (ISBN: 0137142269 / 0-13-714226-9)
Solomon, Michael R.
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The Truth About What Customers Want (Paperback) (ISBN: 9780137142262)
Solomon, Michael R.
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Book Description: Pearson Education (US), United States, 2008. Paperback. Book Condition: New. 217 x 139 mm. Language: English Brand New Book. Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: how they behave, what they want (and don t want), and what really motivates them to action. In The Truth About What Customers Want, world-renowned customer behavior expert Michael R. Solomon brings together the 50 absolutely crucial facts and insights you must know to successfully attract and keep profitable customers. This book doesn t deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations you can actually use, no matter what business you re in, consumer or B2B. You ll discover which psychological motivations drive your customers, and how to forge deeper, more emotional relationships with them; how to drive more value from the positive associations customers already feel; how to stay top of mind in a crowded marketplace; and what you need to know about emerging trends like green marketing, virtual worlds, and neuromarketing. Solomon reveals how changing gender roles are impacting marketing.demonstrates how to shape your brand s personality, market by lifestyle, build brand communities and consumer tribes. .even shows how to generate low-cost buzz via guerrilla and viral marketing. Unlike some books on customer behavior, this one s simple to use, up-to-date, and complete. Bookseller Inventory # AAC9780137142262

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The Truth About What Customers Want (Paperback) (ISBN: 9780137142262)
Solomon, Michael R.
ISBN 10: 0137142269
ISBN 13: 9780137142262
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
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Book Description: Pearson Education (US), United States, 2008. Paperback. Book Condition: New. 217 x 139 mm. Language: English Brand New Book. Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: how they behave, what they want (and don t want), and what really motivates them to action. In The Truth About What Customers Want, world-renowned customer behavior expert Michael R. Solomon brings together the 50 absolutely crucial facts and insights you must know to successfully attract and keep profitable customers. This book doesn t deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations you can actually use, no matter what business you re in, consumer or B2B. You ll discover which psychological motivations drive your customers, and how to forge deeper, more emotional relationships with them; how to drive more value from the positive associations customers already feel; how to stay top of mind in a crowded marketplace; and what you need to know about emerging trends like green marketing, virtual worlds, and neuromarketing. Solomon reveals how changing gender roles are impacting marketing.demonstrates how to shape your brand s personality, market by lifestyle, build brand communities and consumer tribes. .even shows how to generate low-cost buzz via guerrilla and viral marketing. Unlike some books on customer behavior, this one s simple to use, up-to-date, and complete. Bookseller Inventory # AAC9780137142262

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The Truth about What Customers Want (Paperback) (ISBN: 0137142269 / 0-13-714226-9)
Solomon, Michael R.
ISBN 10: 0137142269
ISBN 13: 9780137142262
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Book Description: Paperback. Book Condition: New. 1st. 137mm x 13mm x 211mm. Paperback. Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: ho.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 209 pages. 0.363. Bookseller Inventory # 9780137142262

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