9780137142262

The Truth About What Customers Want

Solomon, Michael R.

ISBN 10: 0137142269 / 0-13-714226-9
ISBN 13: 9780137142262
Publisher: FT Press
Publication Date: 2008
Binding: Softcover
Editorial Reviews for this title:
Synopsis:

Customers demystified! How you can move them to buy...buy more...and keep on buying!

  • The truth about what customers really want, think, and feel
  • The truth about keeping current customers happy–and loyal
  • The truth about the newest trends and advances in consumer behavior

 

Simply the best thinking

THE TRUTH AND NOTHING BUT THE TRUTH

 

This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers

 

“Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.”

Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker

 


Editorial reviews may belong to another edition of this title.
 

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Solomon, Michael R.
ISBN 10: 0137142269
ISBN 13: 9780137142262
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Book Description: FT Press, 2008. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Introduction ix Truth 1 Your customers want a relationship, not a one-night stand 1 Truth 2 Design it, and they will come 5 Truth 3 Sensory marketingsmells like profits 9 Truth 4 Pardon me, is that a breast in your Coke? 13 Truth 5 One man's goose 17 Truth 6 Throw 'em a bone, and they'll no longer roam 21 Truth 7 Stay in their mindsif you can 25 Truth 8 These are the good old days 29 Truth 9 Why ask why? Understand consumers' motives to meet their needs 33 Truth 10 He who dies with the most toys wins 37 Truth 11 Your customers are looking for greener pastures 41 Truth 12 "Because I'm worth it" 45 Truth 13 Love me, love my avatar 49 Truth 14 You really are what you wear 53 Truth 15 Real men don't eat quiche (but they do moisturize) 57 Truth 16 Girls just want to have fun 61 Truth 17 Queer eye for the spending guy 65 Truth 18 Yesterday's chubby is today's voluptuous 69 Truth 19 Men want to sleep with their cars 73 Truth 20 Your PC is trying to kill you 77 Truth 21 Birds of a feather buy together 81 Truth 22 Sell wine spritzers to squash players 85 Truth 23 They think your product sucksbut that's not a bad thing 89 Truth 24 When to sell the steak, when to sell the sizzle 93 Truth 25 People are dumber than robots (lazier, too) 97 Truth 26 Your customers have your brand on the brain 101 Truth 27 Let their mouseclicks do the walking 105 Truth 28 Nothing shouts quality like leather from Poland 111 Truth 29 Consider investing in a drive-thru mortuary 115 Truth 30 Go to the Gemba 119 Truth 31 Your customers want to be like Mike (or someone like him) 123 Truth 32 Go tribal 127 Truth 33 People like to do their own thingso long as it's everyone else's thing too 131 Truth 34 Catch a buzz 135 Truth 35 Go with the flowget shopmobbed today 139 Truth 36 Find the market maven, and the rest is gravy 143 Truth 37 Hundreds of housewives can predict your company's future 147 Truth 38 Know who wears the pants in the family 149 Truth 39 Youth is wasted on the young 153 Truth 40 Make millions on Millennials 157 Truth 41 Grownups don't grow up anymore 161 Truth 42 Dollar stores make good cents 165 Truth 43 The rich are different 169 Truth 44 Out with the ketchup, in with the salsa 173 Truth 45 Look for fly-fishing born-again environmentalist jazz-loving Harry Potter freaks 177 Truth 46 Ronald McDonald is related to Luke Skywalker 181 Truth 47 Sign a caveman to endorse your product 185 Truth 48 Make your brand a fortress brandand make mine a Guinness 189 Truth 49 Turn a (pet) rock into gold 193 Truth 50 Think globally, Bookseller Inventory # ABE_book_new_0137142269

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Book Description: Ft Pr, Old Tappan, New Jersey, U.S.A., 2009. Paperback. Book Condition: New. Second Printing. 8vo - over 7¾" - 9¾" tall. 8vo - over 7¾" - 9¾" tall. Bookseller Inventory # 022108

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Book Description: FT Press 2008-10-26, 2008. Paperback. Book Condition: New. 0137142269 This book is brand new. Please note that US Standard shipping can take 4 - 14 business days for delivery. Please contact us with any questions - we are happy to help you!. Bookseller Inventory # TM-0137142269

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Book Description: Pearson Education (US), United States, 2008. Paperback. Book Condition: New. 217 x 139 mm. Language: English Brand New Book. Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: how they behave, what they want (and don t want), and what really motivates them to action. In The Truth About What Customers Want, world-renowned customer behavior expert Michael R. Solomon brings together the 50 absolutely crucial facts and insights you must know to successfully attract and keep profitable customers. This book doesn t deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations you can actually use, no matter what business you re in, consumer or B2B. You ll discover which psychological motivations drive your customers, and how to forge deeper, more emotional relationships with them; how to drive more value from the positive associations customers already feel; how to stay top of mind in a crowded marketplace; and what you need to know about emerging trends like green marketing, virtual worlds, and neuromarketing. Solomon reveals how changing gender roles are impacting marketing.demonstrates how to shape your brand s personality, market by lifestyle, build brand communities and consumer tribes. .even shows how to generate low-cost buzz via guerrilla and viral marketing. Unlike some books on customer behavior, this one s simple to use, up-to-date, and complete. Bookseller Inventory # AAC9780137142262

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Solomon, Michael R.
ISBN 10: 0137142269
ISBN 13: 9780137142262
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Book Description: Pearson Education (US), United States, 2008. Paperback. Book Condition: New. 216 x 138 mm. Language: English Brand New Book. Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: how they behave, what they want (and don t want), and what really motivates them to action. In The Truth About What Customers Want, world-renowned customer behavior expert Michael R. Solomon brings together the 50 absolutely crucial facts and insights you must know to successfully attract and keep profitable customers. This book doesn t deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations you can actually use, no matter what business you re in, consumer or B2B. You ll discover which psychological motivations drive your customers, and how to forge deeper, more emotional relationships with them; how to drive more value from the positive associations customers already feel; how to stay top of mind in a crowded marketplace; and what you need to know about emerging trends like green marketing, virtual worlds, and neuromarketing. Solomon reveals how changing gender roles are impacting marketing.demonstrates how to shape your brand s personality, market by lifestyle, build brand communities and consumer tribes. .even shows how to generate low-cost buzz via guerrilla and viral marketing. Unlike some books on customer behavior, this one s simple to use, up-to-date, and complete. Bookseller Inventory # AAC9780137142262

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Solomon, Michael R.
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Book Description: Paperback. Book Condition: New. 1st. 137mm x 13mm x 211mm. Paperback. Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: ho.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 209 pages. 0.363. Bookseller Inventory # 9780137142262

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