9780137228690

Advertising: Principles and Practice

Wells, William; Burnett, John; Moriarty, Sandra E.

ISBN 10: 0137228694 / 0-13-722869-4
ISBN 13: 9780137228690
Publisher: Prentice Hall College Div
Publication Date: 1995
Binding: Hardcover
Editorial Reviews:
Synopsis:
This best-selling book gives an introduction to both the theory and practice of advertising.

Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.


Review:
Exceptionally real-world in focus -- with examples, issues, and applications interlaced throughout -- this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.

From the Publisher

Review:
A best selling principles of advertising book that best demonstrates the life of the advertising professionals. This book features expanded coverage of integrated marketing communications and on new media supplement of award winning New York Festival of Arts.

From the Back Cover

 

Advertising: Principles and Practice: Search Results

1.
Advertising: Principles and Practice (ISBN: 0137228694 / 0-13-722869-4)
Wells, William;Burnett, John;Moriarty, Sandra E.
ISBN 10: 0137228694
ISBN 13: 9780137228690
Bookseller: ExtremelyReliable (Richmond, TX, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: Prentice Hall College Div. Hardcover. Book Condition: New. 3rd. Bookseller Inventory # DADAX0137228694

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 60.06
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
2.
Advertising: Principles & Practice (ISBN: 9780137228690)
Wells, William;Burnett, John;Moriarty, Sandra E.
ISBN 10: 0137228694
ISBN 13: 9780137228690
Bookseller: East West Academic Books LLC (B, US, U.S.A.)
Bookseller Rating: 2-star rating
Quantity Available: 1

Book Description: Prentice Hall, 1995. Book Condition: New. New. Ship through DHL . Bookseller Inventory # STKD8978

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 64.96
Convert Currency
Shipping: US$ 3.00
Within U.S.A.
3.
Advertising (ISBN: 0137228694 / 0-13-722869-4)
Wells, William;Burnett, John;Moriarty, Sandra E.
ISBN 10: 0137228694
ISBN 13: 9780137228690
Bookseller: Alden Books (New York, NY, U.S.A.)
Bookseller Rating: 3-star rating
Quantity Available: 1

Book Description: Prentice-Hall. Book Condition: New. pp. 815 3rd Edition. Bookseller Inventory # 0650422220

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 72.72
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
4.
Advertising: Principles and Practice (ISBN: 0137228694 / 0-13-722869-4)
Wells, William;Burnett, John;Moriarty, Sandra E.
ISBN 10: 0137228694
ISBN 13: 9780137228690
Bookseller: shefered books (New York, NY, U.S.A.)
Bookseller Rating: 3-star rating
Quantity Available: 4

Book Description: Prentice Hall College Div. Hardcover. Book Condition: New. 0137228694 Brand New , prompt shipping. Bookseller Inventory # DF18#32472

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 72.38
Convert Currency
Shipping: US$ 4.50
Within U.S.A.
5.
Advertising Principles and Practice (ISBN: 9780137228690)
Wells, William;Burnett, John;Moriarty, Sandra E.
ISBN 10: 0137228694
ISBN 13: 9780137228690
Bookseller: Castle Rock (Bedford, NS, Canada)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: Book Condition: Brand New. Book Condition: Brand New * All orders are processed and shipped from Las Vegas, NV USA *. Bookseller Inventory # 97801372286901.0

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 110.55
Convert Currency
Shipping: US$ 3.99
From Canada to U.S.A.
View All Listings for this Book