9780137228690

Advertising: Principles and Practice

Wells, William; Burnett, John; Moriarty, Sandra E.

ISBN 10: 0137228694 / 0-13-722869-4
ISBN 13: 9780137228690
Publisher: Prentice Hall College Div
Publication Date: 1995
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
This best-selling book gives an introduction to both the theory and practice of advertising.

Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.


Review:
Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.

Product Description

Review:
Exceptionally real-world in focus -- with examples, issues, and applications interlaced throughout -- this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.

From the Publisher

Editorial reviews may belong to another edition of this title.
 

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Advertising: Principles and Practice (ISBN: 9780137228690)
Wells, William; Burnett, John; Moriarty, Sandra E.
ISBN 10: 0137228694
ISBN 13: 9780137228690
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Advertising: Principles and Practice (ISBN: 0137228694 / 0-13-722869-4)
Wells, William; Burnett, John; Moriarty, Sandra E.
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ISBN 13: 9780137228690
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Advertising Principles and Practice (ISBN: 9780137228690)
Wells, William; Burnett, John; Moriarty, Sandra E.
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Advertising (ISBN: 0137228694 / 0-13-722869-4)
Wells, William; Burnett, John; Moriarty, Sandra E.
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ISBN 13: 9780137228690
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