Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.
"synopsis" may belong to another edition of this title.
"About this title" may belong to another edition of this title.
Shipping:
US$ 31.56
From United Kingdom to U.S.A.
Book Description Hardcover. Condition: New. New. book. Seller Inventory # D7S9-1-M-0137228694-6