Advertising: Principles and Practice - Hardcover

9780137228690: Advertising: Principles and Practice
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This best-selling book gives an introduction to both the theory and practice of advertising.

Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.

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From the Publisher:
Exceptionally real-world in focus -- with examples, issues, and applications interlaced throughout -- this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.
From the Back Cover:
A best selling principles of advertising book that best demonstrates the life of the advertising professionals. This book features expanded coverage of integrated marketing communications and on new media supplement of award winning New York Festival of Arts.

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  • PublisherPrentice Hall College Div
  • Publication date1995
  • ISBN 10 0137228694
  • ISBN 13 9780137228690
  • BindingHardcover
  • Edition number3
  • Number of pages815
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9780133152197: Advertising: Principles and Practice

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ISBN 10:  ISBN 13:  9780133152197
Publisher: Pearson Education (US), 1995
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Wells, William, Burnett, John, Moriarty, Sandra E.
Published by Prentice Hall College Div (1995)
ISBN 10: 0137228694 ISBN 13: 9780137228690
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