This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.
For marketing professionals who believe customer value is the driving force
behind every marketing strategy.
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Book Description Prentice Hall, 2008. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0138157189
Book Description Prentice Hall, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # 0138157189
Book Description Prentice Hall, 2008. Paperback. Book Condition: New. Bookseller Inventory # P110138157189
Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0138157189 New Condition. Bookseller Inventory # NEW4.0057834
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Book Description Prentice Hall, 2008. Paperback. Book Condition: Brand New. 9th edition. 400 pages. 11.50x8.50x1.00 inches. In Stock. Bookseller Inventory # __0138157189