9780138157180

Marketing: An Introduction and MyMarketingLab Package, 9th Edition

Armstrong, Gary; Kotler, Philip

ISBN 10: 0138157189 / 0-13-815718-9
ISBN 13: 9780138157180
Publisher: Prentice Hall
Publication Date: 2008
Binding: Softcover
Editorial Reviews for this title:
Synopsis:

 This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.

For marketing professionals who believe customer value is the driving force

behind every marketing strategy.


Editorial reviews may belong to another edition of this title.
 

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