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9780141014593

Blink : The Power of Thinking Without Thinking

Malcolm Gladwell

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9780141014593: Blink : The Power of Thinking Without Thinking

From the author of The Tipping Point, Malcolm Gladwell's international bestseller Blink: The Power of Thinking Without Thinking is a revolution in the understanding of the mind. An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person...This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again. "Trust my snap judgement, buy this book: you'll be delighted". (The New York Times). "Compelling, fiendishly clever". (Evening Standard). "Brilliant ...the implications for business, let alone love, are vast". (Observer). "Superb ...this wonderful book should be compulsory reading". (New Statesman). "Blink might just change your life". (Esquire). "Should you buy this book? You already know the answer to that". (Independent on Sunday). Author, journalist, cultural commentator and intellectual adventurer, Malcolm Gladwell is a staff writer for the New Yorker magazine. His first book The Tipping Point captured the world's attention with its theory that a curiously small change can have unforeseen effects. His other international bestselling books are Outliers, which looks at the stories of exceptional individuals and reveals the secrets of their success, Blink: The Power of Thinking Without Thinking and What The Dog Saw, a collection of his most provocative and entertaining New Yorker pieces.

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Review:

Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff

About the Author:

Author, journalist, cultural commentator and intellectual adventurer, Malcolm Gladwell was born in 1963 in England to a Jamaican mother and an English mathematician father. He grew up in Canada and graduated with a degree in history from the University of Toronto in 1984. From 1987 to 1996, he was a reporter for the Washington Post, first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for the New Yorker magazine. His curiosity and breadth of interests are shown in New Yorker articles ranging over a wide array of subjects including early childhood development and the flu, not to mention hair dye, shopping and what it takes to be cool. His first book The Tipping Point captured the world's attention with its theory that a curiously small change can have unforeseen effects, and the phrase has become part of our language, used by writers, politicians and business people everywhere to describe cultural trends and strange phenomena. His other international bestselling books are Outliers, which looks at the stories of exceptional individuals and reveals the secrets of their success, and What The Dog Saw, a collection of his most provocative and entertaining New Yorker pieces.

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Book Description Penguin Books Ltd, United Kingdom, 2006. Paperback. Book Condition: New. 196 x 127 mm. Language: English Brand New Book. From the author of The Tipping Point, Malcolm Gladwell s international bestseller Blink: The Power of Thinking Without Thinking is a revolution in the understanding of the mind. An art expert sees a ten-million-dollar sculpture and instantly spots it s a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person.This book is all about those moments when we know something without knowing why. Here Malcolm Gladwell explores the phenomenon of blink , showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you ll never think about thinking in the same way again. Trust my snap judgement, buy this book: you ll be delighted . (The New York Times). Compelling, fiendishly clever . (Evening Standard). Brilliant .the implications for business, let alone love, are vast . (Observer). Superb .this wonderful book should be compulsory reading . (New Statesman). Blink might just change your life . (Esquire). Should you buy this book? You already know the answer to that . (Independent on Sunday). Author, journalist, cultural commentator and intellectual adventurer, Malcolm Gladwell is a staff writer for the New Yorker magazine. His first book The Tipping Point captured the world s attention with its theory that a curiously small change can have unforeseen effects. His other international bestselling books are Outliers, which looks at the stories of exceptional individuals and reveals the secrets of their success, Blink: The Power of Thinking Without Thinking and What The Dog Saw, a collection of his most provocative and entertaining New Yorker pieces. Bookseller Inventory # EAS9780141014593

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Book Description Penguin Books Ltd, United Kingdom, 2006. Paperback. Book Condition: New. 196 x 127 mm. Language: English Brand New Book. From the author of The Tipping Point, Malcolm Gladwell s international bestseller Blink: The Power of Thinking Without Thinking is a revolution in the understanding of the mind. An art expert sees a ten-million-dollar sculpture and instantly spots it s a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person.This book is all about those moments when we know something without knowing why. Here Malcolm Gladwell explores the phenomenon of blink , showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you ll never think about thinking in the same way again. Trust my snap judgement, buy this book: you ll be delighted . (The New York Times). Compelling, fiendishly clever . (Evening Standard). Brilliant .the implications for business, let alone love, are vast . (Observer). Superb .this wonderful book should be compulsory reading . (New Statesman). Blink might just change your life . (Esquire). Should you buy this book? You already know the answer to that . (Independent on Sunday). Author, journalist, cultural commentator and intellectual adventurer, Malcolm Gladwell is a staff writer for the New Yorker magazine. His first book The Tipping Point captured the world s attention with its theory that a curiously small change can have unforeseen effects. His other international bestselling books are Outliers, which looks at the stories of exceptional individuals and reveals the secrets of their success, Blink: The Power of Thinking Without Thinking and What The Dog Saw, a collection of his most provocative and entertaining New Yorker pieces. Bookseller Inventory # EAS9780141014593

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