9780142001905
A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
Scott Bedbury; Stephen Fenichell
ISBN 13: 9780142001905
Publisher: Penguin Group USA
Publication Date: 2003
Binding: Softcover
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A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. Reprint.
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