9780195099966
Sun Tzu and the Art of Business: Six Strategic Principles for Managers
Mark McNeilly
ISBN 13: 9780195099966
Publisher: Oxford Univ Pr on Demand
Publication Date: 1996
Binding: Hardcover
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In 'Sun Tzu and the Art of Business', Mark R. McNeilly shows how Sun Tzu's (or 'the revered general's') tactics and strategies can be successfully applied to modern business situations.
Sun Tzu and the Art of Business: Six Strategic Principles for Managers: Search Results
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Sun Tzu and the Art of Business Six Strategic Principles for Managers (ISBN: 9780195099966) McNeilly, Mark Quantity Available: 1
Book Description: Book Condition: Brand New. Book Condition: Brand New * All orders are processed and shipped from Las Vegas Nevada USA *. Bookseller Inventory # 97801950999661.0 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers (ISBN: 9780195099966) McNeilly, Mark Quantity Available: 5
Book Description: Oxford University Press Inc. Hardback. Book Condition: new. BRAND NEW PRINT ON DEMAND., Sun Tzu and the Art of Business: Six Strategic Principles for Managers, Mark R. McNeilly, This work applies the ancient art of Sun Tzu to the world of business. It is intended for business managers. Bookseller Inventory # B9780195099966 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Sun Tzu and the Art of Business (Six Strategic Principles for Managers) (ISBN: 0195099966 / 0-19-509996-6) McNeilly, Mark Quantity Available: 1
Book Description: Oxford University Press, 1997. Hardback. Book Condition: New. 234x156. (270) THIS BOOK IS PRINTED ON DEMAND, PLEASE ALLOW UP TO 10 DAYs EXTRA FOR DELIVERY. For years, business executives have found value in the Chinese general Sun Tzu's classic work on military strategy, The Art of War. However, making connections between ancient warfare and today's corporate world is not always easy. In this essential new work, which contains the full, original translation of The Art of War, Mark R. McNeilly combines Sun Tzu's quotations, interesting military examples, and current business examples to convincingly illustrate how Sun Tzu's principles apply in competitive business situations today. (Hardback). Bookseller Inventory # AQ0195099966 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Sun Tzu and Art of Business (ISBN: 9780195099966) McNeilly, Mark Quantity Available: > 20
Book Description: OXFORD UNIV PR 01/04/2012, 2012. Hardback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IJ-9780195099966 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Hardback) (ISBN: 9780195099966) McNeilly, Mark Quantity Available: 10
Book Description: Oxford University Press Inc, United States, 1997. Hardback. Book Condition: New. 234 x 156 mm. Brand New Book with Free Worldwide Delivery ***** Print on Demand *****. To hand down the wisdom he had gained from years of battles, more than two millenia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Because business, like warfare, is dynamic, fast-paced, and requires an effective and efficient use of scarce resources, modern executives have found value in Sun Tzu's teachings. But The Art of War is arranged for the military leader and not the CEO, so making connections between ancient warfare and today's corporate world is not always easy. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's (or 'the revered general's') tactics and strategies can be successfully applied to modern business situations. Here are really two books in one: Mark McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive plus the entire text of Samuel B. Griffith's original translation of The Art of War.McNeilly explains how to gain market share without inciting competitive retaliation ('Win All Without Fighting'), how to attack a competitor's weak points ('Avoid Strength and Strike Weakness'), and how to maximize the power of market information for competitive advantage ('Deception and Foreknowledge'). He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition ('Shape Your Opponent'), and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, Kmart, MTV, Otis Elevator, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage. Even though down-sizing continues to increase corporate competition, and new technology constantly changes the playing field, the basics of business and strategy remain essentially unchanged.Sun Tzu and the Art of Business illuminates the fundamental strategic principles, providing lessons every manager must know to succeed today. Bookseller Inventory # APC9780195099966 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Sun Tzu and Art of Business (ISBN: 9780195099966) McNeilly, Mark Quantity Available: > 20
Book Description: OXFORD UNIV PR 01/05/2012, 2012. Hardback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IO-9780195099966 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers (ISBN: 0195099966 / 0-19-509996-6) McNeilly, Mark Quantity Available: 1
Book Description: OUP USA, 1996. Hardcover. Book Condition: Brand New. 261 pages. 9.50x6.50x1.00 inches. In Stock. Bookseller Inventory # zk0195099966 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Sun Tzu and the Art of Business (ISBN: 0195099966 / 0-19-509996-6) McNeilly, Mark Quantity Available: 10
Book Description: Book Condition: New. This item is printed on demand. Bookseller Inventory # 74184-n Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Sun Tzu and Art of Business (ISBN: 0195099966 / 0-19-509996-6) McNeilly, Mark Quantity Available: 1
Book Description: Oxford University Press, 2012. Hardcover. Book Condition: New. 9.34 by 6 inches. (00272 pages) This item is printed on demand. Please allow up to 10 days extra for printing & delivery. {Publisher's Publication Date = 1997-04-10 00:00:00} [ships from USA takes 8-14 days to Europe] illustrated Lang=English accessory:NO ACCESSORY (Hardcover ). Bookseller Inventory # AF0195099966 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Sun Tzu and Art of Business (ISBN: 0195099966 / 0-19-509996-6) McNeilly, Mark Quantity Available: 1
Book Description: Hardcover. Book Condition: New. 159mm x 23mm x 237mm. Print on Demand 272 pages. 0.612. Bookseller Inventory # 9780195099966 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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