Car Launch: The Human Side of Managing Change (The ^ALearning History Library) - Hardcover

Roth, George; Kleiner, Art

Hardcover

ISBN 10: 0195129466 ISBN 13: 9780195129465

Publisher: Oxford University Press, 1999

Synopsis

How does innovation really take place within a company? What kind of impact does innovation have on employees? Does it bring employees and managers closer together or cause strife? These are some questions answered in the new Oxford series, The Learning History Library. Each book gets inside a company at a crucial time of change, offering a unique opportunity to see innovation from the inside out. Created and edited by George Roth and Art Kleiner, the learning history library uses an imaginative format to shape and narrate a story of major intro-firm transition. Oxford University Press is pleased to announce the first volume in this exciting new series, Car Launch: The Human Side of Managing Change, which explores the ups and downs of product development in today's volatile automobile industry. Told in the words of the people directly affected, it includes commentary by the authors and other observers, presenting a subtle and lively understanding of corporate change.

About this title

About the Author:

George Roth is at MIT Center for Organizational Learning. Art Kleiner is President, Reflection Learning Associates.

Review:

"This proposed series will make a nice contribution to MBA and executive level education. I am intrigued with the possibilities for teaching complex course material embedded in such a real world setting."--Jay Dial, Case Western Reserve University

"Learning histories are one of the most important innovations of the Society for Organizational Learning community. They have proven to be a critical piece in solving the puzzle of learning about learning." --Peter Senge, MIT

"Personally I think the concept of the learning history library is not only useful but essential. I have my students search for and analyze what's behind the financial data. What are the underlying critical business issues? What the decision processes? What are the human interactions? What
were the causes and effects? Typical case studies lack depth for such analyses...I recommend that Oxford develop the series and publish the books on a fixed schedule."-Gus Gaynor, Editor-in-Chief of Today's Engineer, a publication of the Institute of Electrical and Electronics Engineers (IEEE) and
retired technology executive, 3M Company

About this edition

• Publisher: Oxford University Press
• Publication date: 1999
• ISBN 10: 0195129466
• ISBN 13: 9780195129465
• Binding: Hardcover
• Number of pages: 256