9780195168723
The Making of a Name: The Inside Story of the Brands We Buy
Steve Rivkin; Fraser Sutherland
ISBN 13: 9780195168723
Publisher: Oxford Univ Pr
Publication Date: 2004
Binding: Hardcover
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The Making of a Name: The Inside Story of the Brands We Buy (ISBN: 0195168720 / 0-19-516872-0) Rivkin, Steve;Sutherland, Fraser Quantity Available: 1
Book Description: Oxford University Press, USA, 2005. Hardcover. Book Condition: New. * Brand new item at a great price! * May have a remainder mark or slight shelf wear * * MassBookStore has thousands of items listed for sale right now! Satisfaction Guaranteed!*. Bookseller Inventory # mon0003190571 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Making of a Name: The Inside Story of the Brands We Buy. (ISBN: 0195168720 / 0-19-516872-0) Rivkin, Steve;Sutherland, Fraser Quantity Available: > 20
Book Description: Book Condition: New. BRAND NEW. Bookseller Inventory # CCCC9217 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Making a Name The Inside Story (ISBN: 0195168720 / 0-19-516872-0) Rivkin, Steve;Sutherland, Fraser Quantity Available: 3
Book Description: Oxford University Press. Book Condition: New. Bookseller Inventory # 7661845 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Making of a Name: The Inside Story of the Brands We Buy (ISBN: 0195168720 / 0-19-516872-0) Rivkin, Steve;Sutherland, Fraser Quantity Available: 10
Book Description: Book Condition: New. This item is printed on demand. Bookseller Inventory # 2196681-n Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Making of a Name: The Inside Story of the Brands We Buy (ISBN: 9780195168723) Rivkin, Steve;Sutherland, Fraser Quantity Available: > 20
Book Description: OXFORD UNIV PR 01/04/2012, 2012. Hardback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IJ-9780195168723 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Making of a Name: The Inside Story of the Brands We Buy (Hardback) (ISBN: 9780195168723) Rivkin, Steve;Sutherland, Fraser Quantity Available: 10
Book Description: Oxford University Press Inc, United States, 2004. Hardback. Book Condition: New. 227 x 150 mm. Brand New Book with Free Worldwide Delivery ***** Print on Demand *****. How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have. "Right now, all over America, millions of freelancers are starting companies, inventing products and marketing their services.Whether they're laid-off dot-com kids or unfulfilled Boomers, they have one thing in common--they all need names. Sadly for them, there's no book on the market that lays out the process. Rivkin and Sutherland's book will fill that gap. It's packed with useful 'how to' as well as tales both inspiring and cautionary: back-stories on the brand names we know--and why we love or hate them." --Laurie Pollock, formerly Senior Partner, Planning Director at Ogilvy Mather Advertising in New York. Bookseller Inventory # APC9780195168723 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Making of a Name: The Inside Story of the Brands We Buy (ISBN: 9780195168723) Rivkin, Steve;Sutherland, Fraser Quantity Available: 5
Book Description: Oxford University Press Inc. Hardback. Book Condition: new. BRAND NEW PRINT ON DEMAND., The Making of a Name: The Inside Story of the Brands We Buy, Steve Rivkin, Fraser Sutherland, Jack Trout, Shows how and why brand names make their place in language. This book shows how brand names differ from other names, and what goes into making a good name good and a bad name terrible. Giving both a history of brand naming and a how-to, with insights into the business of brand naming, this work is useful for those interested in "owned words". Bookseller Inventory # B9780195168723 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Making of a Name: The Inside Story of the Brands We Buy (ISBN: 9780195168723) Rivkin, Steve;Sutherland, Fraser Quantity Available: > 20
Book Description: OXFORD UNIV PR 01/05/2012, 2012. Hardback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IO-9780195168723 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Making of a Name (The Inside Story of the Brands We Buy) (ISBN: 0195168720 / 0-19-516872-0) Rivkin, Steve;Sutherland, Fraser Quantity Available: 1
Book Description: Oxford University Press, 2004. Hardback. Book Condition: New. 227x150 mm. (286) THIS BOOK IS PRINTED ON DEMAND, PLEASE ALLOW UP TO 10 DAYs EXTRA FOR DELIVERY. The Making of a Name: The Inside Stories of the Brands We Buy shows how and why brand names make their place in our language. They show how brand names differ from other names, and what goes into making a good name good and a bad name terrible. Giving both a history of brand naming and a how-to, with valuable insights into the big business of brand naming, The Making of a Name is the one book everyone interested in owned words should read. (Hardback). Bookseller Inventory # AQ0195168720 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Making of a Name: The Inside Story of the Brands We Buy (ISBN: 0195168720 / 0-19-516872-0) Rivkin, Steve;Sutherland, Fraser Quantity Available: 1
Book Description: Oxford University Press, 2012. Hardcover. Book Condition: New. 9.24 by 6 inches. (00275 pages) This item is printed on demand. Please allow up to 10 days extra for printing & delivery. {Publisher's Publication Date = 2004-11-11 00:00:00} [ships from USA takes 8-14 days to Europe] illustrated Lang=English accessory:NO ACCESSORY (Hardcover ). Bookseller Inventory # AF0195168720 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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