9780205136278
Ethical Marketing Decisions: The Higher Road
Eugene R. Laczniak; Patrick E. Murphy
ISBN 13: 9780205136278
Publisher: Prentice Hall
Publication Date: 1992
Binding: Softcover
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Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.
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