9780205136278
Ethical Marketing Decisions: The Higher Road
Eugene R. Laczniak; Patrick E. Murphy
ISBN 13: 9780205136278
Publisher: Prentice Hall
Publication Date: 1992
Binding: Softcover
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Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.
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Ethical Marketing Decisions: The Higher Road (ISBN: 0205136273 / 0-205-13627-3) Laczniak, Eugene R.;Murphy, Patrick E. Quantity Available: 1
Book Description: Prentice Hall, 1992. Paperback. Book Condition: Very Good. This book shows minor wear and is in very good condition. Bookseller Inventory # G0205136273I4N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Ethical Marketing Decisions (ISBN: 0205136273 / 0-205-13627-3) Laczniak, Eugene R.;Murphy, Patrick E. Quantity Available: 1
Book Description: Allyn and Bacon, London Uk, 1993. Trade Paperback. Book Condition: Good. 8vo - over 7¾" - 9¾" tall. former owner's name ,322 pages. Bookseller Inventory # 018089 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Ethical Marketing Decisions: The Higher Road (ISBN: 0205136273 / 0-205-13627-3) Laczniak, Eugene R.;Murphy, Patrick E. Quantity Available: 1
Book Description: Prentice Hall. Paperback. Book Condition: Used: Very Good. Bookseller Inventory # SONGABE0205136273 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Ethical Marketing Decisions: The Higher Road (ISBN: 9780205136278) Laczniak, Eugene R.;Murphy, Patrick E. Quantity Available: 1
Book Description: Prentice Hall, 1993. Book Condition: Good. 1st. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP37516621 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Ethical Marketing Decisions: The Higher Road (ISBN: 0205136273 / 0-205-13627-3) Laczniak, Eugene R.;Murphy, Patrick E. Quantity Available: 1
Book Description: Prentice Hall, New Jersey, 1993. Paperback. Bookseller Inventory # 17816 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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