9780226260129
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank
ISBN 13: 9780226260129
Publisher: Univ of Chicago Pr
Publication Date: 1998
Binding: Softcover
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Most people remember the youth counterculture of the 1960s, but Thomas Frank shows that another revolution shook American business during those boom years. He shows how the youthful revolutionaries were joined--and even anticipated--by such unlikely allies as the advertising industry and the men's clothing business. Halftones & tables.
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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism (ISBN: 0226260127 / 0-226-26012-7) Frank, Thomas Quantity Available: 10
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The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism (Paperback) (ISBN: 9780226260129) Frank, Thomas Quantity Available: 10
Book Description: The University of Chicago Press, United States, 1998. Paperback. Book Condition: New. 228 x 150 mm. Brand New Book with Free Worldwide Delivery. An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the "creative revolution" of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking, defiance, difference and revolt. Even the menswear industry, formerly makers of staid, unchanging garments, ridiculed its own traditions as remnants of intolerable conformity, and discovered youth insurgency as an ideal symbol for its colourful new fashions. Thus emerged the strategy of co-opting dissident style which is so commonplace in modern hip, commercial culture. This text aims to add detail to a period in the 60s which has hitherto remained unresearched. Bookseller Inventory # AAC9780226260129 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism (ISBN: 0226260127 / 0-226-26012-7) Frank, Thomas Quantity Available: 1
Book Description: 1998. Paperback. Book Condition: New. 152mm x 19mm x 230mm. 322 pages. 0.458. Bookseller Inventory # 9780226260129 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism (ISBN: 9780226260129) Frank, Thomas Quantity Available: 3
Book Description: The University of Chicago Press. Paperback. Book Condition: new. BRAND NEW, The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism, Thomas Frank, An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the "creative revolution" of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking, defiance, difference and revolt. Even the menswear industry, formerly makers of staid, unchanging garments, ridiculed its own traditions as remnants of intolerable conformity, and discovered youth insurgency as an ideal symbol for its colourful new fashions. Thus emerged the strategy of co-opting dissident style which is so commonplace in modern hip, commercial culture. This text aims to add detail to a period in the 60s which has hitherto remained unresearched. Bookseller Inventory # B9780226260129 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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