9780226468679
The Economics of Attention: Style and Substance in the Age of Information
Richard A. Lanham
ISBN 13: 9780226468679
Publisher: Univ of Chicago Pr
Publication Date: 2007
Binding: Softcover
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The Economics of Attention Format: Paper Text (ISBN: 0226468674 / 0-226-46867-4) Lanham, Richard A. Quantity Available: > 20
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The Economics of Attention: Style and Substance in the Age of Information (ISBN: 0226468674 / 0-226-46867-4) Lanham, Richard A. Quantity Available: 2
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The Economics of Attention: Style and Substance in the Age of Information (ISBN: 0226468674 / 0-226-46867-4) Lanham, Richard A. Quantity Available: 4
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The Economics of Attention: Style and Substance in the Age of Information (ISBN: 9780226468679) Lanham, Richard A. Quantity Available: 10
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The Economics of Attention: Style and Substance in the Age of Information (ISBN: 0226468674 / 0-226-46867-4) Lanham, Richard A. Quantity Available: 1
Book Description: 2007. Paperback. Book Condition: New. 155mm x 23mm x 226mm. 326 pages. 0.531. Bookseller Inventory # 9780226468679 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Economics of Attention: Style and Substance in the Age of Information (Paperback) (ISBN: 9780226468679) Lanham, Richard A. Quantity Available: 10
Book Description: The University of Chicago Press, United States, 2007. Paperback. Book Condition: New. Reprint. 228 x 154 mm. Brand New Book with Free Worldwide Delivery. If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. The new attention economy, therefore, will anoint a new set of moguls in the business world - not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Bookseller Inventory # AAC9780226468679 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Economics of Attention (ISBN: 9780226468679) Lanham, Richard A. Quantity Available: 11
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The Economics of Attention: Style and Substance in the Age of Information (ISBN: 9780226468679) Lanham, Richard A. Quantity Available: 2
Book Description: The University of Chicago Press. Paperback. Book Condition: new. BRAND NEW, The Economics of Attention: Style and Substance in the Age of Information, Richard A. Lanham, If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. The new attention economy, therefore, will anoint a new set of moguls in the business world - not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Bookseller Inventory # B9780226468679 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Economics of Attention : Style and Substance in the Age of Information (ISBN: 9780226468679) Lanham, Richard A. Quantity Available: 1
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The Economics Of Attention - Style And Substance In The Age Of Information (ISBN: 0226468674 / 0-226-46867-4) Lanham, Richard A. Quantity Available: 10
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