Marketing (Canadian) - Softcover
This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.
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- PublisherIrwin Professional Publishing
- ISBN 10 0256102295
- ISBN 13 9780256102291
- BindingPaperback
- Number of pages344
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