9780256122787
Understanding Consumer Behavior
J. Paul Peter; Jerry C. Olson
ISBN 13: 9780256122787
Publisher: Richard d Irwin
Publication Date: 1993
Binding: Hardcover
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Understanding Consumer Behavior (The Irwin Series in Marketing) [Hardcover] (ISBN: 0256122784 / 0-256-12278-4) Peter, J. Paul;Olson, Jerry C. Quantity Available: 1
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