9780256226324

Marketing Management: A Strategic Approach With a Global Orientation

Harper W. Boyd; Orville C. Walker; Jean-Claude Larreche

ISBN 10: 0256226326 / 0-256-22632-6
ISBN 13: 9780256226324
Publisher: Richard d Irwin
Publication Date: 1997
Binding: Softcover
Editorial Reviews:
Synopsis:

This is a short, flexible paperback developed in response to changing customer and curriculum needs. Many instructorıs are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, cases, readings, simulations. The low cost and the brief format of Boyd allows professors to add such materials with little resistance from the students


 

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Marketing Management (ISBN: 0256226326 / 0-256-22632-6)
Boyd, Harper W.;Walker, Orville C.;Larreche, Jean-Claude
ISBN 10: 0256226326
ISBN 13: 9780256226324
Bookseller: Motor City Books (Riverview, MI, U.S.A.)
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Book Description: McGraw-Hill Companies, 1997. Hardcover. Book Condition: Good. Minimal damage to cover and binding. Pages show light use. Bookseller Inventory # G0256226326I3N00

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Marketing Management (ISBN: 0256226326 / 0-256-22632-6)
Boyd, Harper W.;Walker, Orville C.;Larreche, Jean-Claude
ISBN 10: 0256226326
ISBN 13: 9780256226324
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Book Description: McGraw-Hill Companies, 1997. Hardcover. Book Condition: Very Good. Book shows a small amount of wear - very good condition!. Bookseller Inventory # G0256226326I4N00

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Marketing Management (ISBN: 0256226326 / 0-256-22632-6)
Boyd, Harper W.;Walker, Orville C.;Larreche, Jean-Claude
ISBN 10: 0256226326
ISBN 13: 9780256226324
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Book Description: McGraw-Hill Companies, 1997. Hardcover. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. Bookseller Inventory # G0256226326I3N00

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Marketing Management (ISBN: 0256226326 / 0-256-22632-6)
Boyd, Harper W.;Walker, Orville C.;Larreche, Jean-Claude
ISBN 10: 0256226326
ISBN 13: 9780256226324
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Book Description: McGraw-Hill Companies, 1997. Hardcover. Book Condition: Fair. Bookseller Inventory # G0256226326I5N00

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Marketing Management (ISBN: 0256226326 / 0-256-22632-6)
Boyd, Harper W.;Walker, Orville C.;Larreche, Jean-Claude
ISBN 10: 0256226326
ISBN 13: 9780256226324
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Book Description: McGraw-Hill Companies. Book Condition: Good. Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available. Bookseller Inventory # 11-G-6-0266

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Marketing Management (ISBN: 0256226326 / 0-256-22632-6)
Boyd, Harper W.;Walker, Orville C.;Larreche, Jean-Claude
ISBN 10: 0256226326
ISBN 13: 9780256226324
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Book Description: McGraw-Hill Companies, 1997. Hardcover. Book Condition: Used: Good. Bookseller Inventory # 5053061

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7.
Marketing Management: A Strategic Approach With a Global Orientation (ISBN: 0256226326 / 0-256-22632-6)
Boyd, Harper W.;Walker, Orville C.;Larreche, Jean-Claude
ISBN 10: 0256226326
ISBN 13: 9780256226324
Bookseller: a2zbooks (Burgin, KY, U.S.A.)
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Book Description: Richard d Irwin, Burr Ridge, IL, 1997. Softcover. Book Condition: Very Good. Writing/Highlighting. Some shelf wear. Quantity Available: 1. ISBN: 0256226326. ISBN/EAN: 9780256226324. Inventory No: 1560723004. Bookseller Inventory # 1560723004

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Marketing Management: A Strategic Approach With a Global Orientation (ISBN: 0256226326 / 0-256-22632-6)
Boyd, Harper W.;Walker, Orville C.;Larreche, Jean-Claude
ISBN 10: 0256226326
ISBN 13: 9780256226324
Bookseller: a2zbooks (Burgin, KY, U.S.A.)
Bookseller Rating: 5-star rating
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Book Description: Richard d Irwin, Burr Ridge, IL, 1997. Softcover. Book Condition: Very Good. Writing/Highlighting. Some shelf wear. Quantity Available: 1. ISBN: 0256226326. ISBN/EAN: 9780256226324. Inventory No: 1560723002. Bookseller Inventory # 1560723002

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Marketing Management (ISBN: 9780256226324)
Boyd, Harper W.;Walker, Orville C.;Larreche, Jean-Claude
ISBN 10: 0256226326
ISBN 13: 9780256226324
Bookseller: Sparks Distribution Services (Sparks, NV, U.S.A.)
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Book Description: McGraw, 1997. Book Condition: Good. Good. Hard cover. 3rd ed. This item is in Good condition. Good reading copy with moderate defects, but all pages are present. Bookseller Inventory # SA0025150411

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10.
Marketing Management: A Strategic Approach With a Global Orientation (ISBN: 0256226326 / 0-256-22632-6)
Boyd, Harper W.;Walker, Orville C.;Larreche, Jean-Claude
ISBN 10: 0256226326
ISBN 13: 9780256226324
Bookseller: a2zbooks (Burgin, KY, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: Richard d Irwin, Burr Ridge, IL, 1997. Softcover. Book Condition: Very Good. All pages clean. Very nice looking book. Quantity Available: 1. ISBN: 0256226326. ISBN/EAN: 9780256226324. Inventory No: 1560723001. Bookseller Inventory # 1560723001

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