9780256226331
Marketing Management: Knowledge and Skills
J. Paul Peter; James H. Donnelly
ISBN 13: 9780256226331
Publisher: Richard d Irwin
Publication Date: 1997
Binding: Hardcover
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This text and casebook will sell mostly in the undergraduate marketing management course. The text is a direct lift from Preface to Marketing Management. Over 50 % of the 40 cases are brand new. The cases vary in length.
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