9780256228779

Marketing: Creating Value for Customers

Gilbert A. Churchill; J. Paul Peter

ISBN 10: 0256228779 / 0-256-22877-9
ISBN 13: 9780256228779
Publisher: Irwin Professional Pub
Publication Date: 1998
Binding: Hardcover
Editorial Reviews:
Synopsis:

Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.


 

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1. Marketing: Creating Value for Customers (ISBN: 9780256228779)
Churchill, Gilbert A.;Peter, J. Paul
ISBN 10: 0256228779
ISBN 13: 9780256228779
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2. Marketing: Creating Value for Customers (ISBN: 0256228779 / 0-256-22877-9)
Churchill, Gilbert A.;Peter, J. Paul
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Book Description: Irwin Professional Pub, 1998. Book Condition: Very Good. Book has appearance of only minimal use. All pages are undamaged with no significant creases or tears. The best quality and service on the net. All books guaranteed. Bookseller Inventory # G0256228779I4N00

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3. Marketing: Creating Value for Customers (ISBN: 0256228779 / 0-256-22877-9)
Churchill, Gilbert A.;Peter, J. Paul
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Book Description: Irwin Professional Pub, 1998. Book Condition: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas. Bookseller Inventory # G0256228779I3N00

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4. Marketing Creating Value for Customers (ISBN: 9780256228779)
Churchill, Gilbert A.;Peter, J. Paul
ISBN 10: 0256228779
ISBN 13: 9780256228779
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Book Description: Irwin Professional Publishing, 1998. Book Condition: Used - Good. 2 Edition. N/A. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!. Bookseller Inventory # GRP7594825

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5. Marketing Creating Value for Customers (ISBN: 9780256228779)
Churchill, Gilbert A.;Peter, J. Paul
ISBN 10: 0256228779
ISBN 13: 9780256228779
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Book Description: Irwin Professional Publishing, 1998. Book Condition: Used - Acceptable. 2 Edition. N/A. Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!. Bookseller Inventory # GRP3398710

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6. Marketing Creating Value for Customers (ISBN: 0256228779 / 0-256-22877-9)
Churchill, Gilbert A.;Peter, J. Paul
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Book Description: Irwin Professional Publishing, 1997. Book Condition: Very Good. Satisfaction Guaranteed. Shipped quickly. Hardcover. 2 Sub Ed. Used, very good. Very good overall with light to moderate wear. Bookseller Inventory # 1208593

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7. Marketing Creating Value for Customers (ISBN: 0256228779 / 0-256-22877-9)
Churchill, Gilbert A.;Peter, J. Paul
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Book Description: Irwin Professional Publishing, 1997. Hardcover. Book Condition: Used: Very Good. Dust Jacket Condition: no. HARDCOVER: Book is vg, NO DJLarge selection of books!!!. Bookseller Inventory # wd0160238819

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8. Marketing Creating Value for Customers (ISBN: 0256228779 / 0-256-22877-9)
Churchill, Gilbert A.;Peter, J. Paul
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Book Description: Good [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Torn pages: NO ] [ Broken Seams: NO ] [ Edition: second ] Publisher: Irwin Professional Publishing Pub Date: 8/1/1997 Binding: Hardcover Pages: 656 second edition. Bookseller Inventory # 1376467

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9. Marketing Creating Value for Customers , by Churchill, 2nd Edition (ISBN: 9780256228779)
Churchill, Gilbert A.;Peter, J. Paul
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ISBN 13: 9780256228779
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Book Description: McGraw-Hill College. Book Condition: Has minor wear and:or markings. 2ND. Marketing Creating Value for Customers , by Churchill, 2nd Edition by Churchill, Gilbert A., Jr.: Peter, J. Paul Hardcover SKU:363646 All orders shipped within 1 business day. Bookseller Inventory # 363646

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10. Marketing Creating Value for Customers (ISBN: 9780256228779)
Churchill, Gilbert A.;Peter, J. Paul
ISBN 10: 0256228779
ISBN 13: 9780256228779
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Book Description: Irwin Professional Publishing, 1998. Book Condition: Used - Good. 2 Edition. N/A. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!. Bookseller Inventory # GRP7594825

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