Advertising (Frameworks) - Softcover
This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.
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- PublisherFt Pr
- Publication date1999
- ISBN 10 0273634356
- ISBN 13 9780273634355
- BindingPaperback
- Edition number4
- Number of pages384
- EditorYadin Daniel
- Rating
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Advertising
Published by
Pearson Education Limited
(1999)
ISBN 10: 0273634356
ISBN 13: 9780273634355
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780273634355
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