Improving Marketing Effectiveness in Digital Age - Softcover
The information revolution is radically changing industry, fuelled by the coming of age of database technology and the establishment of a global market through the Internet. This has enabled the development of customer-tailored products and IT-enabled marketing. For marketing managers required to exploit the benefits the technology offers, the pace of technological change can be daunting. This report from Cranfield School of Managemen provides a comprehensive overview of IT-enabled marketing. It is written with the needs of marketers in mind, to help them optimise their marketing strategies in the digital world. Drawing on interviews with leading industry observers and academics, complemented by case studies from a wide range of industries, the report illustrates how blue-chip organisations are embracing new information-tailored marketing techniques. Contents include: * The drivers for change * The e-marketing mix * A map of IT in marketing * When to use the Internet * Software for analysis and planning * Case studies
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- PublisherClearway Logistics Phase 1a
- Publication date1999
- ISBN 10 0273644270
- ISBN 13 9780273644279
- BindingPaperback
- Number of pages192
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e-Marketing: Improving Marketing Effectiveness in A Digital World (Financial Times Series)
Published by
Clearway Logistics Phase 1a
(1999)
ISBN 10: 0273644270
ISBN 13: 9780273644279
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Paperback
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006598157
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E-Marketing: Improving Marketing Effectiveness in a Digital World
Published by
Financial Times/ Prentice Hall
(1999)
ISBN 10: 0273644270
ISBN 13: 9780273644279
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Softcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273644279. Seller Inventory # 9070587
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E-Marketing: Improving Marketing Effectiveness in a Digital World
Published by
Prentice Hall
(1999)
ISBN 10: 0273644270
ISBN 13: 9780273644279
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780273644279. Seller Inventory # 8846133
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