9780275902322
Significance of the Women's Movement to Marketing: A Life Style Analysis
Alladi Venkatesh
ISBN 13: 9780275902322
Publisher: Praeger Pub Text
Publication Date: 1985
Binding: Hardcover
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The non-economic behavior of individuals is often very important in their consumer behavior. In this study, Venkatesh surveys the attitudes of women exploring how these attitudes are reflected in their consumer behavior. Paying special attention to how the women's movement influenced women's consumer behavior the author's findings provide keen insights into the relationships between social values and economic decisions.
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The Significance of the Women's Movement to Marketing: A Life Style Analysis (Landmark Dissertations in Women's Studies) (ISBN: 0275902323 / 0-275-90232-3) Venkatesh, Alladi Quantity Available: 1
Book Description: Praeger Publishers. Hardcover. Book Condition: Very Good. 0275902323 Minor external wear, a pencil price on the flyleaf, but otherwise internally clean and unmarked, with a tight binding. Not ex-library, not a remainder. Bookseller Inventory # 19134 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Significance of the Women's Movement to Marketing: A Life Style Analysis (Landmark Dissertations in Women's Studies) (ISBN: 0275902323 / 0-275-90232-3) Venkatesh, Alladi Quantity Available: 1
Book Description: Praeger Publishers. Hardcover. Book Condition: Very Good. 0275902323 Minor external wear, a pencil price on the flyleaf, but otherwise internally clean and unmarked, with a tight binding. Not ex-library, not a remainder. Bookseller Inventory # 18568 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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