9780275923181
Marketing Megaworks: The Top 150 Books and Articles
Larry M. Robinson; Roy D. Adler
ISBN 13: 9780275923181
Publisher: Praeger Pub Text
Publication Date: 1987
Binding: Hardcover
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With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes.
Marketing Megaworks: The Top 150 Books and Articles: Search Results
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Marketing Megaworks: The Top 150 Books and Articles (ISBN: 9780275923181) Robinson, Larry M.;Adler, Roy D. Quantity Available: > 20
Book Description: GREENWOOD PUB GROUP INC 01/04/2012, 2012. Hardback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IJ-9780275923181 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Megaworks: The Top 150 Books and Articles (Hardback) (ISBN: 9780275923181) Robinson, Larry M.;Adler, Roy D. Quantity Available: 10
Book Description: ABC-CLIO, United States, 1987. Hardback. Book Condition: New. annotated edition. 240 x 150 mm. Brand New Book with Free Worldwide Delivery ***** Print on Demand *****. With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes. Using the selection technique of citation analysis, which tabulates the number of times a particular work is referred to in scholarly literature, the authors have chosen 150 books and articles that have had the greatest impact on the discipline of marketing. They also include Journal of Marketing award-winning articles from 1977 to 1983, as well as Alpha Kappa Psi award winners and other classic books and articles. Each citation contains a description of content, a review of major conclusions, and a list of other works directly related to the entry. Bookseller Inventory # APC9780275923181 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Megaworks: The Top 150 Books and Articles (ISBN: 9780275923181) Robinson, Larry M.;Adler, Roy D. Quantity Available: > 20
Book Description: GREENWOOD PUB GROUP INC 01/02/2012, 2012. Hardback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IO-9780275923181 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Megaworks: The Top 150 Books and Articles (ISBN: 0275923185 / 0-275-92318-5) Robinson, Larry M.;Adler, Roy D. Quantity Available: 1
Book Description: Praeger Publishers, 2012. Hardcover. Book Condition: New. 9.21 by 6 inches. (00224 pages) This item is printed on demand. Please allow up to 10 days extra for printing & delivery. {Publisher's Publication Date = 1987-04-15 00:00:00} [ships from USA takes 8-14 days to Europe] illustrated Lang=English accessory:NO ACCESSORY (Hardcover ). Bookseller Inventory # AF0275923185 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Megaworks: The Top 150 Books and Articles (annotated edition) (ISBN: 9780275923181) Robinson, Larry M.;Adler, Roy D. Quantity Available: > 20
Book Description: ABC-CLIO. Hardback. Book Condition: new. BRAND NEW PRINT ON DEMAND., Marketing Megaworks: The Top 150 Books and Articles (annotated edition), L.M. Robinson, R.D. Adler, With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes. Using the selection technique of citation analysis, which tabulates the number of times a particular work is referred to in scholarly literature, the authors have chosen 150 books and articles that have had the greatest impact on the discipline of marketing. They also include Journal of Marketing award-winning articles from 1977 to 1983, as well as Alpha Kappa Psi award winners and other classic books and articles. Each citation contains a description of content, a review of major conclusions, and a list of other works directly related to the entry. Bookseller Inventory # B9780275923181 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Megaworks (ISBN: 0275923185 / 0-275-92318-5) Robinson, Larry M.;Adler, Roy D. Quantity Available: 1
Book Description: Hardcover. Book Condition: New. 150mm x 240mm x 14mm. Print on Demand 192 pages. 0.490. Bookseller Inventory # 9780275923181 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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