9780275924997
Marketing Public Transit: A Strategic Approach
Christopher Lovelock
ISBN 13: 9780275924997
Publisher: Praeger Pub Text
Publication Date: 1987
Binding: Hardcover
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Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper "marketing mix"--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
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Marketing Public Transit: A Strategic Approach (Praeger Series in Public and Nonprofit Sector Marketing) (ISBN: 0275924998 / 0-275-92499-8) Lovelock, Christopher Quantity Available: 1
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Marketing Public Transit (ISBN: 9780275924997) Lovelock, Christopher Quantity Available: 1
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