Drawing from Merrill C. Berman's private collection of 20th-century posters, adverts, photomontages and graphic ephemera, this book showcases over 200 examples of progressive graphic design from the 1920s and 30s. European, Soviet and American avant-garde designers and artists of the time, using new technologies of mass production and mass distribution, marketed everything from salad oil and cigarettes to communism, utopian socialism and the avant-garde itself. These selections from the Berman Collection include works by well-known artists (Lissitzky, Rodchenko, Cassandre, Man Ray and others) and by lesser-known masters. The book begins by detailing Berman's role in shaping the history of graphic design as he amassed his collection. The authors then investigate the filtering of avant-garde design into mass produced posters and advertisements, the evolution of design production techniques in the Machine Age and the avant-garde's promotion of itself. This book accompanies an exhibition that opens at the Williams College Museum of Art in April 1998, then travels to the Cooper-Hewitt National Design Museum in February 1999, and later to Spain, Japan and The Henry Museum in Seattle.
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Book Description Yale University Press, 1998. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0300074948
Book Description Yale University Press. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0300074948
Book Description Yale University Press, 1998. Hardcover. Book Condition: New. Brand new large format hardcover in pictorial boards no jacket as issued. Please email for photos. Larger books or sets may require additional shipping charges. Books sent via US Postal. Bookseller Inventory # 33605
Book Description Yale University Press, 1998. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-012-84-5890305
Book Description Yale University Press. Hardcover. Book Condition: New. Bookseller Inventory # P110300074948