Global Directions: New Strategies for Hospitality and Tourism - Softcover

9780304339327: Global Directions: New Strategies for Hospitality and Tourism
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Contributors from the UK, Australia, and the US address the function, scope and realities of strategic planning, then illustrate the functional implications of change and development in hospitality firms by reviewing key concepts, models and systems relating to marketing, operations, HRM, finance and IT. The final section explains the factors affecting tourism planning and development with particular reference to the long-term implications arising from key environmental concerns like destination impact studies. Distributed in the US by Books International. Annotation c. by Book News, Inc., Portland, Or.

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9780304339310: Global Directions: New Strategies for Hospitality and Tourism

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ISBN 10:  0304339318 ISBN 13:  9780304339310
Publisher: Thomson Learning, 1997
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Bonnie Farber; Richard Teare; Editor-Bonnie Farber Canziani; Editor-Graham Brown
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