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9780312412913

Convergences: Message, Method, Medium

Atwan, Robert

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9780312412913: Convergences: Message, Method,  Medium

With a unique focus on message, method, and medium, Convergences asks students to think about what, why, and how we communicate. What's the best way to tell the story of your life, through words or pictures? How would the Gettysburg Address be received if Lincoln had delivered it on PowerPoint? Why did Benetton design a marketing campaign around death row inmates? Convergences asks these questions, among others. Convergences has been put together to help students explore the many different kinds of compositions that surround them. Clusters bring together texts from multiple media and genres -- essays, advertisements, the Web, news, comics, television, and film, among others -- with a methodology to read them. And the new edition does even more to suggest a vocabulary students can use to talk about all kinds of texts, both in the book and in ix -- a ground-breaking CD-ROM exploring fundamental concepts of visual rhetoric -- that comes with every copy of Convergences.

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About the Author:

ROBERT ATWAN is the series editor of Best American Essays and on the board of Aperture Magazine. His essays and reviews have appeared in the New York Times, the Los Angeles Times, the Atlantic Monthly, and the Kenyon Review. For Bedford/St. Martin's he has edited Our Times, Fifth Edition (1998); America Now, Fifth Edition (2005); and Ten on Ten: Major Essayists on Recurring Themes (1992). He has coedited with Donald McQuade The Writer's Presence, Fourth Edition (2003) and with Jon Roberts Left, Right, and Center: Voices across the Political Spectrum (1996).


ABOUT THE AUTHORS OF ix

KRISTIN AROLA is a Ph.D. candidate at Michigan Tech in Michigan's beautiful Upper Peninsula. Her teaching of Web design and a multimodal communications course have sparked her interest in examining how spatial categories can help us understand and teach new media texts.

CHERYL E. BALL teaches composition, Web design, and new media at Utah State University. She is co-CoverWeb editor of Kairos, an online scholarly journal and is an editorial board member of Computers and Composition Online.

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Atwan, Robert Author
Published by Bedford/St. Martin's (2004)
ISBN 10: 0312412916 ISBN 13: 9780312412913
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Book Description Bedford/St. Martin's, 2004. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: With a unique focus on message, method, and medium,Convergencesasks students to think about what, why, and how we communicate. What's the best way to tell the story of your life, through words or pictures? How would the Gettysburg Address be received if Lincoln had delivered it on PowerPoint? Why did Benetton design a marketing campaign around death row inmates? Convergences asks these questions, among others.Convergenceshas been put together to help students explore the many different kinds of compositions that surround them. Clusters bring together texts from multiple media and genres -- essays, advertisements, the Web, news, comics, television, and film, among others -- with a methodology to read them. And the new edition does even more to suggest a vocabulary students can use to talk about all kinds of texts, both in the book and inix-- a ground-breaking CD-ROM exploring fundamental concepts of visual rhetoric -- that comes with every copy ofConvergences. Bookseller Inventory # ABE_book_new_0312412916

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Atwan, Robert Author
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Book Description Bedford/St. Martin's. PAPERBACK. Book Condition: New. 0312412916 This book in in good readable condition. All pages are intact.we cannot guarantee that it has a CD/DVD/Access code or any other material that would have originally come with the book. May have highlights, scratches, markings, bent corner, worn spine etc. Bookseller Inventory # PVBOKS031

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Book Description Bedford Books, 2004. Paperback. Book Condition: Brand New. 2nd paperback/cd-rom edition. 621 pages. 9.00x7.25x0.75 inches. In Stock. Bookseller Inventory # 0312412916

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