Grinding It Out: The Making of McDonald's - Softcover
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.
But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.
Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.
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About the Author:
Ray Kroc (1902-1954) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world.
Review:
“Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it.” ―Tom Robbins, Esquire magazine
“A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc.” ―West Coast Review of Books
“He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!” ―Philadelphia Sunday Bulletin
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- PublisherSt. Martin's Paperbacks
- Publication date1992
- ISBN 10 0312929870
- ISBN 13 9780312929879
- BindingMass Market Paperback
- Number of pages256
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Book Description Mass Market Paperback. Condition: new. Mass Market Paperback. Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise. Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc. Few entrepreneurs can claim to have changed the way we do business or the way we live. Ray Kroc is one of them. Now meet the man who became a millionaire within a decade, and share in his contagious enthusiasm, perceptiveness and innovative thinking. Includes eight pages of photographs. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780312929879
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