9780316316965
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
ISBN 13: 9780316316965
Publisher: Little Brown & Co
Publication Date: 2000
Binding: Hardcover
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The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnight--or crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how easy it is to cause group behavior to tip in a desirable direction by making small changes in our immediate environment.
Review:
"A lively, timely and engaging study....THE TIPPING POINT is worth reading just for what it tells us about how we try to make sense out of the world."
Alan Wolfe, New York Times Book Review, 03/05/2000
Review:"Gladwell's wide-ranging research has led him to believe that all trends...follow certain laws, which he delineates with skill and a palpable sense of excitement."
Donna Seaman, Ruminator Review, Summer 2000
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