9780316346627
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
ISBN 13: 9780316346627
Publisher: Back Bay Books
Publication Date: 2002
Binding: Softcover
Your Satisfaction is Guaranteed:
Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people. Reprint.
Review:
"A lively, timely and engaging study....THE TIPPING POINT is worth reading just for what it tells us about how we try to make sense out of the world."
Alan Wolfe, New York Times Book Review, 03/05/2000
Review:"Gladwell's wide-ranging research has led him to believe that all trends...follow certain laws, which he delineates with skill and a palpable sense of excitement."
Donna Seaman, Ruminator Review, Summer 2000
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The Tipping Point: How Little Things Can Make a Big Difference (ISBN: 0316346624 / 0-316-34662-4) Gladwell, Malcolm Quantity Available: 1
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