9780321348104
The Brand Gap: How To Bridge The Distance Between Business Strategy And Design
Marty Neumeier
ISBN 13: 9780321348104
Publisher: Peachpit Pr
Publication Date: 2005
Binding: Softcover
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Brand Gap (ISBN: 9780321348104) Neumeier, Marty Quantity Available: > 20
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Brand Gap (ISBN: 0321348109 / 0-321-34810-9) Neumeier, Marty Quantity Available: 10
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The Brand Gap: Revised Edition (ISBN: 9780321348104) Neumeier, Marty Quantity Available: > 20
Book Description: Peachpit Pr, 2005. Paperback. Book Condition: New. New book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # KB-9780321348104 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Brand Gap: Revised Edition (ISBN: 9780321348104) Neumeier, Marty Quantity Available: > 20
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Paperback) (ISBN: 9780321348104) Neumeier, Marty Quantity Available: 10
Book Description: Pearson Education (US), United States, 2005. Paperback. Book Condition: New. 2nd Revised edition. 203 x 133 mm. Brand New Book with Free Worldwide Delivery. THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand" - a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition * the three most powerful questions to ask about any brand * why collaboration is the key to brand-building * how design determines a customer's experience * how to test brand concepts quickly and cheaply * the importance of managing brands from the inside * 220-word brand glossary. Bookseller Inventory # AAK9780321348104 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Brand Gap: Expanded Edition (ISBN: 0321348109 / 0-321-34810-9) Neumeier, Marty Quantity Available: 2
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The Brand Gap How To Bridge The Distance Between Business Strategy And Design (ISBN: 9780321348104) Neumeier, Marty Quantity Available: 1
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