9780321636935
Marty Neumeier's Innovation Workshop: Brand Strategy + Design Thinking = Transformation
Marty Neumeier
ISBN 13: 9780321636935
Publisher: New Riders Pub
Publication Date: 2009
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Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation, DVD (ISBN: 0321636937 / 0-321-63693-7) Neumeier, Marty Quantity Available: > 20
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Marty Neumeier's INNOVATION WORKSHOP (ISBN: 9780321636935) Neumeier, Marty Quantity Available: 14
Book Description: Pearson New Riders, 2009. Hardback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # PB-9780321636935 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation (Voices That Matter Series) (ISBN: 0321636937 / 0-321-63693-7) Neumeier, Marty Quantity Available: 10
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Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation, DVD (ISBN: 9780321636935) Neumeier, Marty Quantity Available: 3
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Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation (ISBN: 9780321636935) Neumeier, Marty Quantity Available: 1
Book Description: Pearson Education (US). DVD-ROM. Book Condition: new. BRAND NEW, Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation, Marty Neumeier, BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATION In this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling "whiteboard" books--THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY--to give you the tools you'll need to thrive in the new economy. Using memorable principles and simple exercises, he'll lead you and your team on a lively journey from traditional business thinking to "designful" thinking. You'll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation. What you'll learn: - Why the old business rules no longer apply - How to beat the twin foes of speed and clutter - The modern definition of "brand" - How brands create barriers to competition - Why "charismatic" brands are more valuable - The three questions that can focus any company - How to find and harness your "onliness" - Why innovation depends on design thinking - How "making" improves "knowing" and "doing" - How everyone in the company can be a designer - The modern definition of "design" - Why you need to spend time in the "dragon gap" - The qualities that make for good design - How to move design up the ladder of leverage - How design can solve "wicked problems" - Why shareholder value starts with vision - How to activate the "corporate drivetrain" - How to use stories to shape company success - How a "metateam" can begin to connect silos - Why every company needs a CBO - The 16 levers that can jumpstart innovation What you'll get: * DVD with 45 minutes of content and exercises--enough activities for a one-day workshop! * Downloadable materials, including printable exercise sheets and supplementary content * iPod version of video Marty Neumeier's INNOVATION WORKSHOP is a recent recipient of a BronzeTelly Award. This is a video DVD. Run time: 47 minutes Languages: English Closed Captioned in English. Bookseller Inventory # B9780321636935 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marty Neumeier's Innovation Workshop: Brand Strategy + Design Thinking = Transformation (ISBN: 9780321636935) Neumeier, Marty Quantity Available: 1
Book Description: New Riders Pub 2009-07-01, 2009. Book Condition: NEW. NEW DVD // Edition is: 1st. (Collectors take note: we CANNOT guarantee that the book is from the first PRINTING.) // Condition: NEW. Binding/format is: DVD. 7.50 H x 0.50 D x 5.25 W inches 0.20 lbs. Language: English. ISBN 9780321636935. Bookseller Inventory # 1786777 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 7. |
Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation (ISBN: 9780321636935) Neumeier, Marty Quantity Available: 10
Book Description: Pearson Education (US), United States, 2009. DVD-ROM. Book Condition: New. 198 x 129 mm. Brand New Book with Free Worldwide Delivery. BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATION In this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling "whiteboard" books--THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY--to give you the tools you'll need to thrive in the new economy. Using memorable principles and simple exercises, he'll lead you and your team on a lively journey from traditional business thinking to "designful" thinking. You'll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation.What you'll learn: - Why the old business rules no longer apply - How to beat the twin foes of speed and clutter - The modern definition of "brand" - How brands create barriers to competition - Why "charismatic" brands are more valuable - The three questions that can focus any company - How to find and harness your "onliness" - Why innovation depends on design thinking - How "making" improves "knowing" and "doing" - How everyone in the company can be a designer - The modern definition of "design" - Why you need to spend time in the "dragon gap" - The qualities that make for good design - How to move design up the ladder of leverage - How design can solve "wicked problems" - Why shareholder value starts with vision - How to activate the "corporate drivetrain" - How to use stories to shape company success - How a "metateam" can begin to connect silos - Why every company needs a CBO - The 16 levers that can jumpstart innovation What you'll get: * DVD with 45 minutes of content and exercises--enough activities for a one-day workshop!* Downloadable materials, including printable exercise sheets and supplementary content * iPod version of video Marty Neumeier's INNOVATION WORKSHOP is a recent recipient of a BronzeTelly Award. This is a video DVD. Run time: 47 minutes Languages: English Closed Captioned in English. Bookseller Inventory # AAK9780321636935 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marty Neumeier's INNOVATION WORKSHOP (ISBN: 9780321636935) Neumeier, Marty Quantity Available: 1
Book Description: 809. Book Condition: New. Bookseller Inventory # TB9780321636935 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 9. |
Marty Neumeier's INNOVATION WORKSHOP (ISBN: 9780321636935) Neumeier, Marty Quantity Available: 1
Book Description: Pearson New Riders, 2009. Hardback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # BB-9780321636935 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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From United Kingdom to U.S.A. |
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Marty Neumeier's Innovation Workshop: Brand Strategy + Design Thinking = Transformation (ISBN: 9780321636935) Neumeier, Marty Quantity Available: > 20
Book Description: New Riders Pub, 2009. Book Condition: New. Brand new! We cannot ship to PO Boxes. Thanks!. Bookseller Inventory # 9780321636935 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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