9780324022032
Marketing Management With Infotrac
Michael R. Czinkota; Masaaki Kotabe
ISBN 13: 9780324022032
Publisher: South-Western Pub
Publication Date: 2000
Binding: Hardcover
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A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.
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Marketing Management With Infotrac (ISBN: 0324022034 / 0-324-02203-4) Czinkota, Michael R.;Kotabe, Masaaki Quantity Available: 1
Book Description: South-Western Pub, Cincinnati, Ohio, U.S.A., 2001. Hard Cover. Book Condition: New. Second Ed. 4to - over 9¾" - 12" tall. Bookseller Inventory # 007411 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Management with InfoTrac (2nd Revised edition) (ISBN: 9780324022032) Czinkota, Michael R.;Kotabe, Masaaki Quantity Available: 5
Book Description: Cengage Learning, Inc. Hardback. Book Condition: new. BRAND NEW, Marketing Management with InfoTrac (2nd Revised edition), Michael R. Czinkota, Masaaki (Mike) Kotabe, A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand. Bookseller Inventory # B9780324022032 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Management with InfoTrac College Edition (ISBN: 0324022034 / 0-324-02203-4) Czinkota, Michael R.;Kotabe, Masaaki Quantity Available: > 20
Book Description: South-Western Pub, 2000. Hardcover. Book Condition: Brand New. 2nd sub edition. 598 pages. 11.00x8.75x1.00 inches. In Stock. Bookseller Inventory # __0324022034 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Management (ISBN: 0324022034 / 0-324-02203-4) Czinkota, Michael R.;Kotabe, Masaaki Quantity Available: 4
Book Description: Thomson Learning. Book Condition: New. pp. 608. Bookseller Inventory # 8377804 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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MARKETING MANAGEMENT, 2ED (ISBN: 0324022034 / 0-324-02203-4) Czinkota, Michael R.;Kotabe, Masaaki Quantity Available: 7
Book Description: Book Condition: New. Bookseller Inventory # one_two-Four-3206 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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