9780324113808
Advertising And Integrated Brand Promotion with Infotrac
Thomas C. O'Guinn; Allen; Richard J. Semenik; O'Guinn; Semenik; Chris T. Allen
ISBN 13: 9780324113808
Publisher: South-Western Pub
Publication Date: 2002
Binding: Hardcover
Your Satisfaction is Guaranteed:
Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.
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Advertising And Integrated Brand Promotion with Infotrac (ISBN: 9780324113808) O'Guinn, Thomas C.;Allen;Semenik, Richard J.;O'Guinn;Semenik;Allen, Chris T. Quantity Available: 1
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Advertising and Integrated Brand Promotion (ISBN: 0324113803 / 0-324-11380-3) O'Guinn, Thomas C.;Allen;Semenik, Richard J.;O'Guinn;Semenik;Allen, Chris T. Quantity Available: 1
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Book Description: South-Western College Pub, 2002. Hardcover. Book Condition: Brand New. 3rd edition. 736 pages. 11.06x8.58x1.20 inches. In Stock. Bookseller Inventory # 0324113803 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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