9780324113808

Advertising And Integrated Brand Promotion with Infotrac

Thomas C. O'Guinn; Allen; Richard J. Semenik; O'Guinn; Semenik; Chris T. Allen

ISBN 10: 0324113803 / 0-324-11380-3
ISBN 13: 9780324113808
Publisher: South-Western Pub
Publication Date: 2002
Binding: Hardcover
Editorial Reviews:
Synopsis:

Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.


 

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1. Advertising and Integrated Brand Promotion (ISBN: 0324113803 / 0-324-11380-3)
O'Guinn, Thomas C.;Allen;Semenik, Richard J.;O'Guinn;Semenik;Allen, Chris T.
ISBN 10: 0324113803
ISBN 13: 9780324113808
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Book Description: South-Western College Pub. Hardcover. Book Condition: New. 0324113803 New hardcover book. Barely cover wear. DAILY SHIPPING!. Bookseller Inventory # 8219-250X

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2. Advertising and Integrated Brand Promotion (ISBN: 0324113803 / 0-324-11380-3)
O'Guinn, Thomas C.;Allen;Semenik, Richard J.;O'Guinn;Semenik;Allen, Chris T.
ISBN 10: 0324113803
ISBN 13: 9780324113808
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Book Description: South-Western College Pub. Hardcover. Book Condition: New. 0324113803 Great opportunity to save on this book. WE SHIP DAILY!!!. Bookseller Inventory # SKU1016682

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3. Advertising and Integrated Brand Promotion (ISBN: 0324113803 / 0-324-11380-3)
O'Guinn, Thomas C.;Allen;Semenik, Richard J.;O'Guinn;Semenik;Allen, Chris T.
ISBN 10: 0324113803
ISBN 13: 9780324113808
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Book Description: Cengage South-Western. Book Condition: Brand New. 0324113803 t BRAND NEW BOOK ! HARDBACK ! NO MARKS ! DHL EXPRESS !!! P.O. Box please provide tel.# for DHL delivery confirmation.*. Bookseller Inventory # 0322W104936

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4. Advertising And Integrated Brand Promotion with Infotrac (ISBN: 0324113803 / 0-324-11380-3)
O'Guinn, Thomas C.;Allen;Semenik, Richard J.;O'Guinn;Semenik;Allen, Chris T.
ISBN 10: 0324113803
ISBN 13: 9780324113808
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Book Description: South-Western Pub, 2002. Book Condition: New. Bookseller Inventory # 0324113803-003-16836

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5. Advertising and Integrated Brand Promotion (Hardcover) (ISBN: 0324113803 / 0-324-11380-3)
O'Guinn, Thomas C.;Allen;Semenik, Richard J.;O'Guinn;Semenik;Allen, Chris T.
ISBN 10: 0324113803
ISBN 13: 9780324113808
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Book Description: Book Condition: New. Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: T20091111164953P0324113803. SKU: 0324113803-11-THMP. Bookseller Inventory # 0324113803-11-THMP

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6. Advertising and Integrated Brand Promotion (Hardcover) (ISBN: 0324113803 / 0-324-11380-3)
O'Guinn, Thomas C.;Allen;Semenik, Richard J.;O'Guinn;Semenik;Allen, Chris T.
ISBN 10: 0324113803
ISBN 13: 9780324113808
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Book Description: Book Condition: New. DISPATCHED FROM USA. NO EXPEDITED SHIPPING! Allow 10-14 business days for delivery. Before ordering please check the language in the product description. Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: T20091111164953P0324113803. SKU: 0324113803-11-THMP. Bookseller Inventory # 0324113803-11-THMP

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7. Advertising and Integrated Brand Promotion (ISBN: 0324113803 / 0-324-11380-3)
O'Guinn, Thomas C.;Allen;Semenik, Richard J.;O'Guinn;Semenik;Allen, Chris T.
ISBN 10: 0324113803
ISBN 13: 9780324113808
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Book Description: South-Western College Pub, 2002. Hardcover. Book Condition: New. Brand New. Never Used. Ships Fast. Expedite Shipping Available. Bookseller Inventory # EDLPX0171202

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