9780324151978
Campaign Planner for Promotion and Imc
Shay Sayre
ISBN 13: 9780324151978
Publisher: South-Western Pub
Publication Date: 2001
Binding: Softcover
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This workbook is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, the Campaign Planner for Promotions and Integrated Marketing Communications clearly explains the process of planning and executing a successful campaign. Students have the option of working alone or in agency teams to complete the workbook activities. Students working in teams will learn about specific agency roles as they create their campaign.Acting as a simulated agency, students provide solutions for a chosen client's promotional problem. Problem solutions involve advertising, public relations and promotional aspects to deliver a truly integrated marketing communications plan. To aid students in the development of campaign objectives, strategies and tactics, a case synopsis featuring Starbucks Coffee is included as an example brand. Finally, students are asked to develop a Plans Book containing their recommendations for a successful campaign.
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Campaign Planner For Promotion and Integrated Marketing Communications (ISBN: 0324151977 / 0-324-15197-7) Sayre, Shay Quantity Available: 1
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Campaign Planner For Promotion and Integrated Marketing Communications (ISBN: 0324151977 / 0-324-15197-7) Sayre, Shay Quantity Available: 1
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CAMPAIGN PLANNER FOR PROMOTION AND INTEGRATED MARKETING COMMUNICATIONS (ISBN: 0324151977 / 0-324-15197-7) Sayre, Shay Quantity Available: 1
Book Description: SOUTH WESTERN COLLEGE PUBLISHING, 2001. Paperback. Book Condition: Very Good. Despatched from UK within 24hrs. Published by SOUTH WESTERN COLLEGE PUBLISHING in 2001. Paperback. Condition: Very Good. May show some wear. #7801217. book. Bookseller Inventory # 7801217 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Campaign Planner for Promotion and Imc (ISBN: 0324151977 / 0-324-15197-7) Sayre, Shay Quantity Available: 1
Book Description: South-Western Publishing, Cincinnati, OH, 2001. Softcover. Book Condition: Very Good. Edition Unstated. Text appears clean. Minimal shelf wear. Quantity Available: 1. Category: Politics & Government; ISBN: 0324151977. ISBN/EAN: 9780324151978. Inventory No: 1560738237. Bookseller Inventory # 1560738237 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Campaign Planner For Promotion and Integrated Marketing Communications (ISBN: 0324151977 / 0-324-15197-7) Sayre, Shay Quantity Available: 1
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Campaign Planner For Promotion and Integrated Marketing Communications (ISBN: 0324151977 / 0-324-15197-7) Sayre, Shay Quantity Available: 1
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Campaign Planner For Promotion and Integrated Marketing Communications (ISBN: 0324151977 / 0-324-15197-7) Sayre, Shay Quantity Available: 1
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