9780375707193

Millennials Rising: The Next Great Generation

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ISBN 10: 0375707190 / 0-375-70719-0
ISBN 13: 9780375707193
Publisher: Vintage Books
Publication Date: 2000
Binding: Softcover
Editorial Reviews:
Synopsis:
By the authors of the bestselling 13th Gen, the first in-depth examination of the Millennials--the generation born after 1982.

"Over the next decade, the Millennial Generation will entirely recast the image of youth from downbeat and alientated to upbeat and engaged--with potentially seismic consequences for America." --from Millennials Rising

In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss introduce the nation to a powerful new generation: the Millennials. They will also explain:

Why today's teens are smart, well-behaved, and optimisitc, and why you won't hear older people say that.

Why they get along so well with their Boomer and Xer parents.

Why Millennial collegians will bring a new youth revolution to America's campuses.

Why names like "Generation Y" and "Echo Boom" just don't work for today's kids.

Having looked at oceans of data, taken their own polls, and talked to hundreds of kids, parents, and teachers, Howe and Strauss explain how Millennials are turning out to be so dramatically different from Xers and boomers and how, in time, they will become the next great generation.

Review:
"Now if you're going to get through this book, you can't hurl it against the wall every time Howe and Strauss make a huge generalization about an entire age category, because you'll either knock down your house or tear your rotator cuff. This is not a good book, if by good you mean the kind of book in which the authors have rigorously sifted the evidence and carefully supported their assertions with data. But it is a very good bad book. It's stuffed with interesting nuggets. It's brightly written. And if you get away from the generational mumbo jumbo, it illuminates changes that really do seem to be taking place."

David Brooks, New York Times, 11/05/2000

 

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Book Description: Paperback. Book Condition: New. 186mm x 26mm x 231mm. Paperback. By the authors of the bestselling 13th Gen, the first in-depth examination of the Millennials?the generation born after 1982." Over the next decade, the Millennial Generatio.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 432 pages. 0.835. Bookseller Inventory # 9780375707193

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