9780385267328
The Art of the Long View: Paths to Strategic Insight for Yourself and Your Company
Peter Schwartz
ISBN 13: 9780385267328
Publisher: Doubleday
Publication Date: 1996
Binding: Softcover
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What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life - bottom-line numbers, for instance - but the intangibles: our hopes and fears, our beliefs and dreams. Only stories - scenarios - and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.
Review:
"At last! A way out of the business astrology of trying to predict the future. This book is rewarding to think about and smart to plan with."
Steve Barnett, Harper's
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The Art of the Long View: Planning for the Future in an Uncertain World (ISBN: 0385267320 / 0-385-26732-0) Schwartz, Peter Quantity Available: 1
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The Art of the Long View (Paperback) (ISBN: 0385267320 / 0-385-26732-0) Schwartz, Peter Quantity Available: 1
Book Description: 1996. Paperback. Book Condition: New. 152mm x 19mm x 235mm. Paperback. What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life?bottom-line numbers, for instance?.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 288 pages. 0.318. Bookseller Inventory # 9780385267328 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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