"synopsis" may belong to another edition of this title.
"First to map the uncharted new world of interactive business. Use it to unlock the immense potential value of your customers."
--Scott Cook, President, Intuit
"Everyone should read this practical, insightful book. There would not only be many more profitable businesses of all sizes, there would also be a lot more satisfied, loyal customers."
--Esther Dyson, President, EDventure Holdings
"Exceptional. We're basing our strategic planning on these principles."
--Larry Rosenberger, President and CEO, Fair, Isaac
"Look no further than Enterprise One to One to find a practical business model for operating in an online interactive world."
--Martin Nisenholtz, President, The New York Times Electronic Media Company
"Creative, insightful, compelling."
--Wolfgang R. Schmitt, Chairman of the Board and CEO, Rubbermaid Incorporated
"About this title" may belong to another edition of this title.
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